Marketing Analyst – New Business and M&A

🔥 12 hours ago

🇪🇺 Europe – Remote

⏰ Full Time

🟡 Mid-level

🟠 Senior

📊 Marketing Analyst

👻 Ghost score 12%

What it means: how likely this posting is sitting open without active hiring.How to read it: 60% or higher means we think this is a ghost. Lower scores are less of a worry.How we score it: age, reposts, open roles vs team size, how fast jobs close, and whether pay is listed.Fine print: an estimate from public data, not a judgment of the company. Real jobs can score high, so treat it as a hint, not a fact.

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Toptal

WebsiteLinkedInAll Job Openings

1001 - 5000 employees

Founded 2010

💼 Consulting

📣 Marketing

🎯 Recruiter

💰 Seed Round on 2012-06

Consulting • Marketing • Recruitment

Toptal is an exclusive network of the top freelance software developers, designers, marketing experts, finance experts, product managers, and project managers in the world. The company provides businesses with access to highly skilled professionals to tackle their most important projects. Toptal's offerings allow companies to quickly and flexibly hire top talent for various roles, including developers, designers, and finance experts, among others. These professionals are rigorously tested and vetted to ensure high quality and an excellent trial-to-hire success rate of 98%. With a global presence and a focus on embracing advanced skills such as blockchain and AI, Toptal is leading the future of on-demand work. Companies rely on Toptal for high-skilled freelance talent across various sectors, ensuring they can build amazing teams rapidly and efficiently as per their project needs.

📋 Description

• Build and own the marketing data infrastructure supporting new businesses and companies acquired through M&A • Track paid advertising performance and translate it into LTV, ROAS, CAC, funnel conversion, and lead value metrics • Analyze data, build models, test hypotheses, identify root causes, develop prototypes, forecast performance, create Tableau reports, and write SQL scripts • Set up and integrate Google Analytics, Google Ads, and other paid advertising platforms • Rapidly assess and integrate marketing data for newly acquired companies, establishing tracking, attribution, and reporting • Define consistent, accurate, and strategically aligned metrics across businesses • Develop actionable descriptive and diagnostic analytics recommendations for marketing leaders and business owners • Partner with the Business Analyst, New Businesses and Senior Business Analyst focused on acquisitions • Map marketing processes and channel journeys to data flows across acquisition, engagement, and revenue generation • Identify opportunities to improve efficiency, conversion, revenue, client and talent experience, operations, systems, tools, communication, and cash usage • Use Generative AI tools to accelerate analysis and automate reporting workflows • Onboard into Toptal and learn its history, culture, and vision • Shadow key teams to understand new businesses and paid acquisition channels • Assess tracking, attribution, metrics, reports, dashboards, and models, identifying gaps and discrepancies • Support business leaders with paid performance insights and reports for leadership meetings • Deliver initial marketing data infrastructure and ROAS/LTV reporting for new businesses • Standardize LTV, ROAS, and other metric definitions across new businesses and Toptal • Perform detailed root cause analysis and establish a repeatable marketing data onboarding playbook • Inform strategic initiatives, goals, priorities, performance indicators, budget allocation, and channel strategy • Help build the marketing analytics function for new businesses and M&A

🎯 Requirements

• Bachelor’s degree is required • 3+ years of experience in data analysis, analytics, or business intelligence, with a focus on marketing analytics • Experience analyzing paid advertising performance and translating it into LTV, CAC, and ROAS metrics • Experience building or owning marketing data infrastructure, including tracking, attribution, data pipelines, and reporting • Strong background in math, science, finance, engineering, or statistics and deep business insight • Experience with BI tools such as Tableau, Qlik, or PowerBI • Proficiency in SQL • Hands-on experience using Generative AI tools such as Claude, Gemini, or ChatGPT for analysis, automation, and reporting • Experience with exploratory data analysis, prototyping, hypothesis testing, root cause analysis, process modeling, forecasting, predictive modeling, metric definition, and marketing performance measurement • Track record of connecting data and analytics to marketing strategy, financial performance, and operations • Working knowledge of probability and statistics • Ability to manage diverse stakeholders and conflicting priorities in a fast-moving environment • Ability to explain complex issues simply and intuitively, challenge assumptions, communicate limitations, and flag blind spots • Strong technical background in marketing data infrastructure and Google products, particularly Google Analytics and Google Ads • Outstanding written and verbal communication skills • Ability to work in a fast-paced, rapidly growing company and manage varied challenges, deadlines, and contacts • Must be a world-class individual contributor • Resumes and communication must be submitted in English • No visa sponsorship or assistance is offered

🏖️ Benefits

• Fully remote work environment • Support structure encouraging innovation, social interaction, and fun • Work with a global team and fully remote workforce • Opportunity to work on new businesses and M&A integrations • Professional development through onboarding, shadowing teams, and exposure to diverse businesses • Opportunity to influence strategic initiatives, budget allocation, channel strategy, and marketing analytics capabilities