Performance Marketing Specialist

August 26

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Toptal

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B2B • Recruitment • Marketplace

Toptal is an exclusive network of the top freelance software developers, designers, marketing experts, finance experts, product managers, and project managers in the world. The company provides businesses with access to highly skilled professionals to tackle their most important projects. Toptal's offerings allow companies to quickly and flexibly hire top talent for various roles, including developers, designers, and finance experts, among others. These professionals are rigorously tested and vetted to ensure high quality and an excellent trial-to-hire success rate of 98%. With a global presence and a focus on embracing advanced skills such as blockchain and AI, Toptal is leading the future of on-demand work. Companies rely on Toptal for high-skilled freelance talent across various sectors, ensuring they can build amazing teams rapidly and efficiently as per their project needs.

1001 - 5000 employees

Founded 2010

🤝 B2B

🎯 Recruiter

🏪 Marketplace

💰 Seed Round on 2012-06

📋 Description

• Job Summary: Toptal is looking for a Performance Marketing Specialist responsible for scaling Performance Marketing, optimizing paid media and managing SEM, paid social and display campaigns to acquire quality clients. • Optimize paid media and maximize paid-media-driven revenue by providing a steady stream of high-potential prospective clients. • Contribute to development and implementation of comprehensive marketing strategy aligned with company objectives. • Identify opportunities across paid social, display, affiliate and other channels; support SEM efforts. • Help executives and senior leadership craft and hit KPIs and OKRs; assist building forecasts and ROI projections. • Work with Business Analytics and Marketing Strategy teams to turn insights into actionable strategies. • Maintain organized playbooks, automated systems, and dashboards for experiments; ensure industry best practices and long-term tracking. • Manage day-to-day campaign strategy, execution, analysis, and reporting; generate reports using Google Sheets, Excel, Google Data (Looker) Studio. • Collaborate with creative and content teams on ad copy, visuals, and landing pages to improve CTR and conversion rates. • Lead stakeholder calls with analysis, recommendations, performance and status updates. • Build and refine audience strategies across paid social, programmatic, and OLV using first-party data, lookalike modeling, in-market segments and contextual targeting. • Design and execute A/B and multivariate tests on audiences, creatives, and placements; create detailed dashboards and recurring reports. • Monitor audience performance trends, reallocate budget to high-performing cohorts to maximize ROAS and lead generation. • Deliver tactical presentations with results, insights and recommendations. • Onboarding expectations: first week - integrate, meet teams, learn platform and frameworks; first month - familiarize with paid media strategies and take ownership of paid social, display and affiliate; first three months - launch growth ideas and deliver strategies; first six months - demonstrate impact on growth and efficiency; first year - scale performance and implement new growth strategies.

🎯 Requirements

• Bachelor’s degree required. • 4+ years of experience in SEM; at least one year of paid social (i.e. LinkedIn), OLV (YouTube) and/or programmatic display experience highly preferred. • Expertise with annual Paid Media budgets in excess of $2M. • Experience in the end-to-end ideation, implementation, analysis, and promotion of Paid Media growth strategies. • Ability and willingness to review, with meticulous attention to detail, all final work product (analytical and creative). • Demonstrated experience growing revenue at scale via performance marketing, preferably within a B2B technology or services company. • Experience with A/B testing strategies. • Experience summarizing results into slide decks and presenting to large teams and executives. • Impeccable written and verbal communication skills in English. • Experience working with internal and external stakeholders across time zones and geographies. • Innate curiosity, willingness to learn, and obsession with growth performance. • Motivated self-starter able to work remotely and deliver results. • Ability to work in a fast-paced, rapidly growing company and handle diverse challenges. • Must be a world-class individual contributor; not just a manager of others.