B2B Digital Marketing Manager

🔥 0 minutes ago

🇬🇧 United Kingdom – Remote

⏰ Full Time

🟡 Mid-level

🟠 Senior

🌐 Digital Marketing

👻 Ghost score 12%

What it means: how likely this posting is sitting open without active hiring.How to read it: 60% or higher means we think this is a ghost. Lower scores are less of a worry.How we score it: age, reposts, open roles vs team size, how fast jobs close, and whether pay is listed.Fine print: an estimate from public data, not a judgment of the company. Real jobs can score high, so treat it as a hint, not a fact.

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Totara

WebsiteLinkedInAll Job Openings

51 - 200 employees

👥 HR Tech

☁️ SaaS

🏢 Enterprise

HR Tech • SaaS • Enterprise

Totara is a global provider of learning management technologies. Totara's flagship product, Totara Learn, is a customizable learning management system (LMS) used by multinational corporations, government agencies, and mid-sized enterprises; the company supports over 1,500 customers and 21 million users worldwide. Totara serves sectors including UK government, healthcare, and the US public sector through a FedRAMP Authorized offering (TotaraGov). It operates via a global network of 75+ partners and maintains offices in the UK, US, and New Zealand with a team of 200+ people. Totara focuses on mission-critical compliance and corporate learning, with specialties in e-learning, mobile learning, onboarding, performance management, employee engagement, HR Tech, LXP/extended enterprise, and open source technology.

📋 Description

• Develop, launch, and optimize targeted demand generation campaigns aligned to ICPs, strategic accounts, and pipeline goals • Develop, launch, and optimize paid media campaigns across LinkedIn and Google Ads to drive lead generation and pipeline growth • Build and manage HubSpot landing pages, forms, workflows, and multi-touch nurture campaigns to improve engagement and conversion rates • Monitor campaign performance, funnel metrics, and ROI across HubSpot, Google Analytics, SEMrush, and paid media platforms, providing actionable optimization recommendations • Partner closely with Sales and Marketing Operations to improve lead qualification, funnel conversion, and pipeline progression • Serve as the primary liaison for third-party industry partnerships, webinars, analyst programs, and content sponsorships to support lead generation and audience growth • Support ongoing optimization of Totara’s global website, including CMS updates, SEO improvements, bug reporting, and conversion rate optimization • Amplify demand generation campaigns and content across social media channels • Own campaign reporting and communicate performance, insights, and recommendations to stakeholders • Identify and test new channels, tactics, and audience segments to improve campaign performance and pipeline contribution • Work closely with global Sales, Product Marketing, and regional stakeholders to execute data-driven campaigns • Support Totara’s global partner network through co-marketing campaigns and partner enablement initiatives

🎯 Requirements

• Experience in demand generation, digital marketing, or growth marketing, with a track record of driving pipeline and revenue growth • Hands-on experience managing and optimizing paid media campaigns across LinkedIn and Google Ads • Strong HubSpot experience, including campaign management, workflows, reporting, and lead nurturing • Experience managing website content and landing pages in WordPress • SEO experience • Google Tag Manager, SEMrush and Google Analytics experience • Strong analytical skills and ability to translate performance data into actionable insights • Excellent project management and stakeholder management skills • Comfort working independently in a fast-paced, remote environment • Experience collaborating with cross-functional and globally distributed teams • Experience buying media in heavily regulated industries like Government and Healthcare • An understanding of the HR industry, specifically Talent and L&D is a plus • Creativity and flexibility, responding quickly to evolving markets and opportunity challenges • Accountable and committed to achieving target goals with integrity and fearlessness • Proactive, resourceful, and comfortable navigating ambiguity • Continuous learner with a test-and-learn mindset • Results-oriented, with a focus on pipeline contribution and measurable business impact

🏖️ Benefits

• Enhanced Parental Leave • Private Healthcare • Life Insurance 4x Salary • Professional Development Opportunities • Annual Wellbeing Allowance • New Joiner home working set-up allowance • Additional Paid Leave: Birthday off, Working days between Christmas and New Years Eve