Senior Manager, Institutional Markets

🕒 June 30

🇺🇸 United States – Remote

💵 $82k - $100k / year

⏰ Full Time

🟠 Senior

👔 Manager

🦅 H1B Visa Sponsor

This company has sponsored H1B visas in the past.

👻 Ghost score 65%

What it means: how likely this posting is sitting open without active hiring.How to read it: 60% or higher means we think this is a ghost. Lower scores are less of a worry.How we score it: age, reposts, open roles vs team size, how fast jobs close, and whether pay is listed.Fine print: an estimate from public data, not a judgment of the company. Real jobs can score high, so treat it as a hint, not a fact.

Apply Now

Find Similar Remote Jobs

Set Up Email Alert For New Jobs

📊 Check your resume score for this job

Improve your chances of getting an interview by checking your resume score before you apply.

Upload Resume

TPR EDUCATION LLC

WebsiteLinkedInAll Job Openings

201 - 500 employees

Founded 2012

📚 Education

☁️ SaaS

👥 B2C

Education • SaaS • B2C

TPR EDUCATION LLC is a provider of test preparation, tutoring, and college admissions services operating under The Princeton Review brand. It delivers live-online and self-paced courses, private tutoring, practice tests, and AI-powered tools (e. g. , instant essay feedback and AI admissions counseling) for K–12, pre-college, and graduate/professional exams (SAT, ACT, MCAT, LSAT, GRE, GMAT, etc. ). The company also offers college search/rankings, free resources, school partnerships, and student support services.

📋 Description

• Develop and lead the HED/TEST PREP/GOV/LIB marketing strategy • Partner with Sales, Customer Success, Product Development, and Marketing to set priorities and drive measurable growth • Own planning, execution, and reporting for marketing initiatives generating leads, accelerating pipeline opportunities, and supporting customer retention • Design integrated, data-driven campaigns with the Marketing team • Research institutional market trends, buyer needs, customer behavior, and competitive dynamics • Use marketing intelligence to shape messaging, refine targeting, and develop campaigns and assets • Track and analyze data to evaluate campaign effectiveness and optimize strategies for ROI • Develop targeted email, print, and digital outreach strategies • Collaborate with Creative Services to create assets, messaging, and positioning for institutional audiences • Direct webinars, virtual events, case studies, articles, and thought leadership content • Lead strategy for Higher Ed, Government, Library, and Adult Learning conferences and trade shows • Analyze event performance and support budget recommendations • Collaborate across the Marketing team and with the Senior Manager of K–12 Marketing • Develop stakeholder engagement initiatives through content, events, and coordinated marketing • Manage complex marketing projects and ensure timely, high-quality execution • Perform other duties assigned by the VP of Institutional Marketing

🎯 Requirements

• 5+ years of relevant professional experience in higher education or ed tech marketing • Experience developing and executing high-impact campaigns • Ability to build efficient marketing processes and improve campaign performance • Knowledge of higher education, test prep, government, and library landscapes, including institutional priorities, procurement cycles, funding considerations, and market trends • Cross-functional collaboration with Sales, Customer Success, Product Development, Creative Services, Marketing, and K–12 Marketing • Skills in market research and marketing intelligence • Bachelor’s degree • Data-driven marketing skills using analytics and ROI metrics • Ability to craft compelling content for varied institutional audiences • Ability to manage multiple complex projects simultaneously