Content Marketing Specialist

3 days ago

🏄 California – Remote

Although this job is listed in California, this company may be open to hiring remote in other states.

💵 $65k / year

⏰ Full Time

🟡 Mid-level

🟠 Senior

✍️ Content Marketing Manager

🦅 H1B Visa Sponsor

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TraceAir Technologies

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Real Estate • SaaS • Construction

TraceAir Technologies is a company that provides simple and powerful software solutions for the land development industry. It offers optimized tools such as dirt balance tracking, automated lot grade analysis, and visual progress tracking to help accelerate project schedules, accurately measure progress, and reduce costs. Geared towards builders, developers, grading contractors, and consultants, TraceAir Technologies is recognized as a leading platform in the industry. While TraceAir provides drone scans comparable to topographic surveys, it advises engaging a licensed surveyor for certified needs, offering related surveying services through affiliates. Their solutions are designed to support the entire team involved in homebuilding and land development projects.

51 - 200 employees

🏠 Real Estate

☁️ SaaS

📋 Description

• Work with the Sr. Content Marketing Manager to design, manage, and execute the editorial calendar, ensuring steady delivery and SEO optimization of weekly articles, bi-weekly case studies, monthly research reports, and quarterly industry guides. • Help facilitate the development of the AI Content Engine that is being developed at TraceAir. • Collaborate deeply with sales, product, design, and customer success teams to create high-value thought leadership, campaign assets, trial conversion content, and educational materials for prospects and customers. • Develop compelling copy for web, product launches, email, social, event collateral, and research reports, consistently articulating TraceAir’s differentiated value proposition. • Use proprietary market data to craft branded benchmarks and annual “State of Construction Intelligence” studies that shape industry narratives and drive earned media. • Leverage SEO parameters throughout all content creation to grow organic traffic and first-page keyword prominence by 200%+. • Orchestrate multi-channel amplification—earned media, partner syndication, and speaking engagements—positioning TraceAir leadership as construction data experts. • Analyze content performance metrics (organic visitors, engagement rates, conversion rates) and iterate strategy based on results and sales feedback. • Support go-to-market launches for freemium products and community initiatives such as the annual Construction Visibility Summit.

🎯 Requirements

• 3+ years B2B content marketing experience, ideally in SaaS, construction technology, or vertical market intelligence. • Highly skilled with AI technologies for content creation and adherence to brand standards. • Proven record managing editorial calendars and producing high-converting assets at scale (case studies, white papers, video scripts, community content). • Demonstrated expertise in SEO strategy, keyword mapping, analytics, and buyer journey content design. • Proficiency in professional writing, editing, and research skills, with a sharp eye for voice, clarity, and industry positioning. • Strong collaboration record with product, sales, design, and success teams to build strategic campaigns and onboarding content. • Analytical thinker able to present campaign results, content ROI, and continuous improvements tied to pipeline outcomes. • Experience with advanced marketing analytics tools (HubSpot CMS, attribution platforms) preferred.