Wholesale Marketing Manager

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November 12

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Trafilea Tech E-commerce Group

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eCommerce • Artificial Intelligence • Marketing

Trafilea Tech E-commerce Group is a next-generation consumer-tech platform and e-commerce group of brands. The company is powered by proprietary technology, world-class marketing, and operational excellence. Trafilea's ecosystem integrates data, technology, and systems to enhance all its brands, focusing on creating a frictionless, high-performing shopping experience. The group manages a real-time ad management technology and an AI-powered advertisement platform, enabling high-efficiency budget allocations and optimization across their operations. Trafilea has a significant impact with over 10 million customers and 30 million online users, making it a data-driven and tech-enabled powerhouse in the e-commerce industry.

201 - 500 employees

🛍️ eCommerce

🤖 Artificial Intelligence

📋 Description

• Lead the retail and wholesale marketing organization for Trafilea’s brands—Shapermint and Truekind—across North America and internationally • Own the strategy, planning, and execution of integrated 360° campaigns across freestanding retail, wholesale accounts, and on-air channels • Ensure marketing excellence and brand consistency across all physical and digital retail environments • Drive measurable impact on revenue and brand performance • Manage, mentor, and evaluate the Brand Marketing Manager and supporting specialists • Develop and execute 360° campaigns integrating OOH, influencer, in-store, and digital tactics • Support freestanding store launches with playbooks, launch plans, and evaluations • Ensure creative and merchandising alignment with brand positioning and retailer guidelines • Monitor sell-through, traffic lift, and digital performance metrics for all campaigns • Own retail marketing budget allocation, including co-op spend and production costs • Implement AI-driven tools for campaign tracking and creative optimization • Project & campaign reporting for senior leadership

🎯 Requirements

• 10+ years in retail or wholesale marketing with proven success leading multi-channel campaigns (in-store, digital, influencer, media) • Experience collaborating with major retailers (Walmart, Macy’s, Kohl’s, Nordstrom, etc.) • Familiarity with apparel retail environments; intimate apparel experience a plus • Demonstrated ability to negotiate professionally, lead vendor & retailer relationships • Data-driven mindset with the ability to confidently use metrics to optimize marketing spend and storytelling • Proficiency in MS Excel (advanced formulas, pivot tables), Google Workspace, and project management tools (e.g., Asana) • Hands-on experience implementing or using AI-driven tools to improve efficiency, reporting, and campaign performance analysis • Excellent communicator and active listener; able to influence at all levels, including executives, vendors, and cross-functional teams • Strategic thinker who applies the 20-80 principle to prioritize actions with greatest impact • Anticipates challenges, adapts fast in dynamic environments, and always develops contingency plans • Strong problem-solver who connects data and critical insights to drive effective decisions • Turns mistakes into process improvements, embedding learnings into scalable solutions • Raises the bar for detail orientation, quality, and brand standards • Highly adaptable, collaborative, and team-oriented, but comfortable taking ownership and accountability • Acts like an owner, with a bias for speed, performance, and raising

🏖️ Benefits

• 100% Remote • USD competitive salary • Paid time off