Analyst – Social Listening & Insights

2 days ago

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Logo of Trailer Park Group

Trailer Park Group

Media • Gaming • Entertainment

Trailer Park Group is the industry leader in entertainment marketing and content production. With operations spanning North America, Europe, and Asia-Pacific, the company specializes in streaming, film, gaming, music, and sports. Trailer Park Group provides top-notch creative, content, production, and strategic capabilities through a network of integrated specialty studios. Known for delivering effective campaigns for major platforms like Netflix, Warner Bros. , and Hulu, the company's expertise includes trailers, promos, design, motion, influencer marketing, gameplay trailers, and AR/VR experiences.

501 - 1000 employees

📱 Media

🎮 Gaming

📋 Description

• Support the analysis of campaign data to help derive actionable insights that improve integrated marketing performance. • Assist in evaluating the effects of audience selection, media mix, and content strategy on campaign outcomes. • Conduct social listening using established tools and queries, including cleaning and preparing data for review. • Help gather and report on Paid/Owned/Earned performance using a combination of native platform tools (e.g., Facebook Insights, Twitter Analytics) and third-party platforms.

🎯 Requirements

• 2+ years of relevant experience in analytics or insights roles, ideally within a marketing agency setting. • Experience supporting social media campaign analysis within an integrated marketing agency environment. • Passion for gaming, especially RPG games, is a big plus. • Proficient in Microsoft Excel for data analysis and reporting. • Familiar with common social media measurement and listening tools.

🏖️ Benefits

• medical/dental/vision insurance • life insurance • disability insurance • maternity/paternity benefits • paid company holidays • unaccrued time off • 401(k) for regular full-time employees • TPG Academy learning experiences and development programs

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