Campaigns Manager

September 20

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Transmit Security

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Cybersecurity • B2B • Artificial Intelligence

Transmit Security is a company that provides advanced identity solutions aimed at improving customer identity management, fraud prevention, and identity verification. They offer a unified platform for managing customer identities, eliminating fraud, and enhancing customer journeys with cutting-edge technology such as AI-based analytics. Their platform supports complex identity operations across multiple channels and applications, including B2C and B2B environments. By integrating security, AI, and orchestration, Transmit Security helps organizations streamline identity-related processes and improve overall security and user experience.

201 - 500 employees

Founded 2014

🔒 Cybersecurity

🤝 B2B

🤖 Artificial Intelligence

💰 $543M Series A on 2021-06

📋 Description

• Lead the complete campaign lifecycle, from initial planning through execution, measurement, and continuous optimization • Define campaign narrative, target audiences, and success metrics • Partner closely with content and product marketing, regional and global field marketing, creative and digital marketing, sales and channel teams, product management teams and more • Build strong relationships and influence stakeholders across the organization • Develop and oversee creation of campaign assets, working with both internal teams and external resources • Write compelling campaign copy while leveraging existing messaging frameworks and positioning documents • Ensure content consistency and quality across all campaign touchpoints • Launch and manage campaigns across multiple channels, including content syndication, paid and organic digital, email, direct mail, webinars, demos, blogs, as well as sales and BDR channels • Continuously monitor performance metrics and optimize campaigns for maximum impact and ROI • Track key performance indicators (KPIs) for all campaigns and provide regular, actionable insights and recommendations to leadership and stakeholders

🎯 Requirements

• 3 plus  years of B2B marketing experience in integrated campaigns and / or account-based marketing. • Proven track record of successful end-to-end campaign management and optimization • Strong problem-solving abilities with experience finding creative solutions within operational constraints • Excellent communication and cross-functional collaboration skills, with demonstrated ability to build trust and influence stakeholders • Natural curiosity about people, products, processes, and technologies, with the ability to ask insightful questions to uncover key insights • Data-driven mindset with experience interpreting information to make smart business decisions • Hands-on experience with marketing technologies including Salesforce, Hubspot, Zoominfo, Sendoso, LinkedIn, ChatGPT • Bias for action and willingness to experiment with new approaches, tactics, and channels • Experience marketing for cloud services providers or cybersecurity companies (preferred) • Background marketing to IT, security, or other technical buyer personas (preferred) • Experience designing and executing account-based marketing (ABM) programs and campaigns (preferred)