Field and Events Marketing Manager

🕒 July 27

🗽 New York – Remote

🗽 New York – Remote

💵 $125k - $150k / year

⏰ Full Time

🟡 Mid-level

🟠 Senior

🎪 Events

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Traversal

WebsiteLinkedInAll Job Openings

11 - 50 employees

🤖 Artificial Intelligence

☁️ SaaS

🤝 B2B

💰 Seed on 2025-07

Artificial Intelligence • SaaS • B2B

Traversal is an AI-driven Site Reliability Engineering (SRE) platform that automates incident detection, triage, root cause analysis, and remediation for complex production environments. It uses agentic AI to cut through alert noise, surface evidence-backed root causes, and enable one-click rollbacks or fixes, while generating editable post-mortems and supporting flexible deployment models (read-only, on-prem, bring-your-own-model) to meet enterprise privacy and control requirements.

📋 Description

• Own Traversal’s events and field marketing strategy across corporate events, sponsored trade shows, roadshows, workshops, and regional programs • Plan and execute world-class events from concept through completion, including timelines, budgets, vendors, logistics, and on-site execution • Develop and run regional field marketing initiatives aligned with pipeline acceleration goals. • Partner closely with sales • Collaborate cross-functionally with Sales and Marketing to plan initiatives aligned to brand and business goals. • Measure, analyze, and report on the performance of each initiative, including pipeline impact and ROI. • Continuously test, iterate, and improve programs based on performance data and field feedback.

🎯 Requirements

• 3–5 years of experience in B2B field marketing at a high-growth technology company. • Proven experience planning and executing executive events, customer programs, and field marketing initiatives. • Experience managing industry conferences, trade shows, and sponsorship activations from planning through post-event reporting. • Experience executing events for both highly technical audiences (engineering, infrastructure, DevOps, SRE, platform teams) and executive decision makers. • Experience measuring pipeline influence, campaign attribution, and event ROI. • Experience managing external vendors, agencies, and production partners. • Outstanding project management and organizational skills, paired with a keen attention to detail. • Experience partnering closely with Sales and GTM organizations to build integrated field marketing programs that support pipeline generation. • Comfortable working cross-functionally in a fast-paced startup environment where priorities evolve quickly. • Bachelor’s degree in Marketing, Business or a related field preferred • Willingness to travel approximately 30–50% as programs require.

🏖️ Benefits

• competitive compensation • startup equity • health insurance • flexible time off • plenty of in-office snacks