Director, Demand Generation

Job not on LinkedIn

🕒 June 24

🤠 Texas – Remote

🤠 Texas – Remote

⏰ Full Time

🔴 Lead

📈 Performance Marketing

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Trend Micro Europe

WebsiteLinkedInAll Job Openings

5001 - 10000 employees

🔒 Cybersecurity

Cybersecurity

Trend Micro Europe is a leading cybersecurity company that focuses on making the world safe for exchanging digital information. With over 30 years of security expertise, Trend Micro provides a range of solutions including cloud security, antivirus software, endpoint protection, and network defense. Their XGen™ security strategy combines various threat-defense techniques and optimizes protection for different environments, enabling resilience for businesses, governments, and consumers. Trend Micro employs over 6,800 people across 65 countries and is known for its advanced global threat research and intelligence.

📋 Description

• Own the NABU inbound demand generation strategy and the quarterly/annual pipeline contribution target • Set MQL, SQL, and pipeline goals by segment (Enterprise, Commercial, SMB) and by buying center; manage to those numbers weekly • Partner with Sales and RevOps to define and continuously refine lead scoring, routing, and SLA adherence • Lead always-on demand programs across paid search, paid social, content syndication, display, programmatic, third-party media, webinars, and content offers • Own the marketing-sourced and marketing-influenced pipeline performance of every digital channel; reallocate budget quickly based on CAC, ROAS, and downstream conversion • Build and run lifecycle and nurture programs (email, in-product, retargeting) that move prospects from awareness to sales-ready • Coordinate inbound execution with Channel Marketing on partner-attached demand and with Customer Marketing on cross-sell/upsell motions • Own the demand gen tech stack in partnership with Marketing Operations: marketing automation, intent data (e.g., 6sense), enrichment, and campaign attribution • Establish a single source of truth for funnel reporting; deliver weekly pipeline pacing and monthly program performance reviews to NABU leadership • Drive a culture of experimentation — clear hypotheses, sized bets, fast reads, and decisive scale-or-kill decisions • Manage and develop a team of demand marketers; recruit additional talent as the function scales • Represent NABU Demand Generation in global marketing forums and to North America sales leadership • Serve on the NABU Marketing Leadership Team, contributing to overall NABU marketing strategy and operating cadence

🎯 Requirements

• 10+ years of B2B demand generation experience • Proven track record of owning and hitting a multi-million-dollar pipeline number tied to revenue • Deep fluency in marketing automation (Marketo, HubSpot, or Pardot), CRM (Salesforce or Dynamics), and intent platforms (6sense, Demandbase, or equivalent) • Strong command of funnel math, attribution methodologies (first-touch, multi-touch, marketing-influenced), and unit economics (CAC, LTV, payback) • Demonstrated ability to partner credibly with Sales leadership and translate marketing activity into seller-relevant outcomes • Excellent communicator who can move fluidly between an executive narrative and the campaign-level detail required to coach a team • Bachelor's degree or equivalent professional experience

🏖️ Benefits

• Health insurance • Retirement plans • Professional development opportunities