Growth Strategist – Experimentation, Virality

November 21

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TrustedHousesitters

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Marketplace • Travel

TrustedHousesitters is a platform that connects pet owners with individuals willing to provide house and pet sitting services in exchange for free accommodation. This mutually beneficial arrangement allows travelers to explore new locations without lodging costs while ensuring pets are cared for in their own homes. The company emphasizes trust and safety with verified profiles and user reviews, providing peace of mind for both pet owners and sitters. TrustedHousesitters fosters a community of pet and travel lovers, enabling unique travel experiences and pet care solutions worldwide. The platform is committed to sustainability and has been B Corp certified.

51 - 200 employees

Founded 2010

🏪 Marketplace

📋 Description

• Experimentation: Design and run experiments on and off the product: referral flows, shareables, waitlists, incentives, progress/status mechanics, community prompts. You’ll define hypotheses, measurement frameworks, monitor and analyse results, translating learnings into playbooks that help us grow faster. • Query & Analyse Data: You’ll do your own analytics to better understand user behaviour. You’ll define measurement approaches and build tracking & monitoring solutions to create visibility on your squad’s initiatives. You’ll use data exploration tools (Mode and Amplitude) and write your own SQL. • Marketing Amplification: Partner closely with Brand, Growth and Product Marketing to blend marketing activity into virality plays. This could involve local events, hyperlocal advertising or other marketing virality-type moments. You may attend IRL marketing events and speak directly to potential customers. • Do Things That Don’t Scale: You’ll need to think like a founder in this role. You’ll need to think creatively to find scrappy ways to test and validate virality ideas. • Empathise with Users: To engineer virality, you’ll need to deeply understand the real people behind the user counts and virality coefficients who use our product, tapping into motivations and triggers likely to prompt authentic word of mouth. • Wear Many Hats: You’ll partner closely with Product, Design and Engineering in your squad, speaking their languages and connecting the dots to help the squad move faster, co-developing virality playbooks we can scale globally. • Run Virality Initiatives: In close collaboration with Product, you’ll drive key virality initiatives forward, owning some of these yourself, such as Refer-a-Friend.

🎯 Requirements

• Data Literate: You’ve ideally come from a maths/data background, but now you’ve transitioned (or want to transition) to the strategy/business side of things. You have a strong grasp of analytics and how we can (and can’t) measure user behaviour. You can write good SQL and only lean on the Data team for complex tasks. You’ve run experiments and used A/B testing tools before. • Gamification Exposure: You have experience/knowledge in typical gamification techniques that drive engagement. Ideally, you have a grounding in behavioural science and/or consumer psychology. • Marketing Context: You’ve had exposure to different marketing channels and understand the different roles they play in shaping a narrative. You can drive forward the marketing strategy and contribute to tactical decision-making. • Thrive in Ambiguity: You’re comfortable working in a high-growth, fast-moving environment that is constantly evolving. • Driven & Curious: You want to understand how and why things work (or why they don’t). You proactively seek out ways to improve performance, challenge assumptions and strive to take things to the next level. • Bias to Action and Impact: You value shipping fast over polishing endlessly - not because you cut corners, but because you optimise for learning and iteration. • Commercially Aware: You’re able to understand how a business makes money, and how you and other teams contribute to growing it. • Constantly Learning: You’re always seeking to develop your skillset, both within your role and in adjacent areas. You stay up-to-date with recent trends, seeking to operate at the forefront of your field consistently as it evolves.

🏖️ Benefits

• Fully remote work • Generous equity options • Discretionary 10% annual bonus scheme • 25 days holiday annually plus bank holidays and Christmas to New Year closure • Pension scheme: 5% from you as an employee and 3% from TrustedHousesitters • Premium TrustedHousesitters pet owner and sitter membership. This includes benefits like airport lounge passes, sit cancellation insurance, and home and contents insurance for sits for you • X5 premium memberships for your friends and family each year • Our team have an unlimited housesitting allowance, can work remotely from their sits, and are eligible to £500 per year towards travel costs • £200 annually towards home office equipment • Access to Spaces (co-working) Locations across the globe • Monthly working from home stipend • Macbook • Find a rescue pet to join your family and we’ll cover the adoption fees, as well as paternity to help any pet settle into their new home. • We host a quarterly all-expenses paid meet-up and will fund team events (remote or in person) throughout the year • We can cover costs of personal development resources, and have a regular time set aside for personal development • Bupa Health Insurance and Dental Insurance plan • SimplyHealth Healthcare Cash plan • Trusted Giving scheme - employee volunteering via Onhand and employee giving via Tyve • Weekly virtual yoga sessions • Brighton Bikeshare • Recruitment Referral Bonus