Head of Growth

Job not on LinkedIn

October 13

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Top Shelf® Academy

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Education • Real Estate • Fintech

Top Shelf® Academy is a learning platform focused on real estate finance, offering courses and certifications designed to help students and professionals break into the private equity real estate industry. Founded by Eric Bergin, the academy provides expert-led training in financial modeling and underwriting, drawing from extensive industry experience with over 200 clients and $26 billion in underwriting within the last year. Their courses cater to a broad audience, from college students to established professionals seeking to enhance their skills in real estate finance.

2 - 10 employees

📚 Education

🏠 Real Estate

💳 Fintech

📋 Description

• Architect a unified GTM engine combining demand gen, ABM, influencer marketing, paid channels, and AI-first content • Lead The Shelf’s brand expansion — deepen market presence, cultural resonance, and thought leadership in the influencer + marketing space • Drive measurable outcomes: pipeline growth, enterprise deal closes, account expansion, and scalable acquisition • Acquire 35–40 new enterprise accounts (each ~$1M+ in opportunity) while expanding business with current Fortune 1000 clients • Elevate brand metrics — share of voice, expert media placements, awards, speaker opportunities, and creator ambassador ecosystem • Improve funnel efficiency — optimize from MQL → SQL → Closed, control CAC, and increase ROI per marketing dollar • Build high-volume, high-quality thought leadership, blog posts, executive LinkedIn content, reports, and more using generative tools • Integrate The Shelf’s core strength — connect creators to demand, repurpose creator content, enable allowlisting, and embed influence into acquisition strategies • Manage paid media (search, social, display), SEO/content-led acquisition, partnership channels, and optimization • Scale Shelftopia and live events into content machines. Repurpose panels, keynotes, and moments into funnel inputs • Define metrics, build dashboards, run experiments, and optimize channels across the funnel • Co-own pipeline goals with Sales; drive alignment through growth meetings and collaboration • Own the Marketing budget and P&L: prioritize channels, shift spend dynamically, and measure ROI • Build, mentor, and lead a high-performance marketing team (internal + agency) • Serve as the internal “market voice” — translate campaign and sales insights into messaging, positioning, and strategic adjustments • Report to executive leadership on performance, forecasts, growth strategy, and brand health

🎯 Requirements

• 7–10+ years in growth marketing, demand generation, or related roles • Proven experience scaling enterprise B2B or high-growth marketing organizations • Track record in building multi-channel demand engines, ABM, and combining brand & demand strategies • Analytical, metrics-driven, experiment-oriented: comfortable with funnel modeling, attribution, and performance optimization • Hands-on digital marketer: SEO, paid media, content, conversion optimization • Creative, bold, strategic thinker: capable of generating big ideas and executing them with rigor • Excellent communicator, collaborator, and leader who can align cross-functional teams and inspire execution • Bias for action: thrive in ambiguity, move fast, iterate continually, and take ownership

🏖️ Benefits

• Remote-friendly with roots in Atlanta • Values flexibility and high performance