Senior ABM Manager, Expansion

November 5

🏄 California – Remote

Although this job is listed in California, this company may be open to hiring remote in other states.

🦌 Connecticut – Remote

Although this job is listed in Connecticut, this company may be open to hiring remote in other states.

+4 more states

🏄 California – Remote 🦌 Connecticut – Remote 🏖️ New Jersey – Remote 🗽 New York – Remote 🔔 Pennsylvania – Remote ☕ Washington – Remote

💵 $114.6k - $168.5k / year

⏰ Full Time

🟠 Senior

👔 Manager

🦅 H1B Visa Sponsor

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Twilio

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Millions of developers around the world have used Twilio to unlock the magic of communications to improve any human experience.Twilio has democratized communications channels like voice, text, chat, video, and email by virtualizing the world’s communications infrastructure through APIs that are simple enough for any developer to use, yet robust enough to power the world’s most demanding applications.By making communications a part of every software developer’s toolkit, Twilio is enabling innovators across every industry — from emerging leaders to the world’s largest organizations — to reinvent how companies engage with their customers.Founded in 2008, Twilio has over 5,000 employees in 26 offices in 17 countries and counting, with headquarters in San Francisco and other offices in Atlanta, Bangalore, Berlin, Bogotá, Denver, Dublin, Paris, Prague, Hong Kong, Irvine, London, Madrid, Munich, Malmö, Mountain View, Redwood City, New York City, São Paulo, Sydney, Melbourne, Singapore, Tallinn, and Tokyo.

5001 - 10000 employees

📋 Description

• Directly align with the Existing Business sales team, Identifying and prioritizing target accounts for 1:1 and 1:few for expansion. • Build and launch personalized multi-channel campaigns for target accounts (email, ads, direct-mail, landing pages, and events). • Leverage account intelligence and intent data to inform targeting, messaging and campaign design. • Be data-driven, monitoring campaign performance, optimizing programs, and providing actionable insights to sales on account engagement. • Manage and execute persona-based ads for Existing Business accounts with a focus on impact and optimization. • Track and report account-level engagement and progression through the funnel, and overall performance. • Support and co-create expansion focused sales plays through personalized content and tactics. • Own and execute 1:1 custom events and experiences designed to accelerate deals and deepen engagement with key decision makers.

🎯 Requirements

• 10+ years of experience in B2B Marketing, and 8+ years in an ABM related field. • Proven track record of building and executing account-specific omnichannel campaigns that drive impact for new business. • Experience in leveraging intent data, account intelligence, and personalization tactics for expansion. • Skilled in orchestrating 1:1 and 1:few executive engagement experiences and custom events. • Ability to use ABM and performance marketing tools (6sense, Marketo, Tableau, Looker, etc). • Strong analytical skills with the ability to translate campaign data into actionable insights. • Experienced in applying insights to optimize campaigns and familiar with MQA models. • Demonstrated problem-solving skills focused on data-driven improvements and proactively removing roadblocks. • Excellent communication and stakeholder management skills with both sales and marketing teams.

🏖️ Benefits

• healthcare • a retirement savings program • paid sick time • paid personal time off • paid parental leave