Senior Manager, Digital Merchandising

September 3

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Logo of Under Armour

Under Armour

B2C • Retail • Sports

Under Armour is a leading sports apparel and footwear company that specializes in innovative performance gear. Their products are designed to enhance athletic performance, providing comfort and functionality for athletes and fitness enthusiasts. Under Armour focuses on a wide range of categories, from casual wear to specialized work clothing, ensuring that their offerings meet the varied needs of their customers.

10,000+ employees

Founded 1996

👥 B2C

🛒 Retail

⚽ Sports

💰 $100M Post-IPO Secondary on 2023-05

📋 Description

• Purpose of Role Under Armour is seeking a strategic and inspiring leader to oversee our Site Merchandising function across the U.S. and Canada. This role is responsible for driving digital growth through a best-in-class site experience across UA.com and the App. • Own and evolve the site merchandising strategy for the U.S. and Canada to drive conversion, engagement, and revenue across the site and app. • Translate business priorities into a seasonal roadmap that aligns with product launches, brand campaigns, and key commercial moments. • Partner with cross-functional business partners from merchandising, marketing, digital product through UA’s Go-To-Market process to define future season on-site merchandising strategies and bring aligned upon strategy to life on UA.com • Ensure the digital experience reflects a thoughtful balance of brand expression and commercial performance, with a focus on innovation and product storytelling. • Champion customer-first merchandising through improved navigation, strategic categorization, optimized search, and data-backed product sorting. • Analyze performance metrics (conversion, CTR, RPV, traffic, sell-through) to optimize product placement, category structure, and content strategy. • Leverage A/B testing, personalization tools, and emerging technologies to enhance site functionality and relevance in real time. • Partner with external vendors (e.g., Salesforce, Constructor) to continuously improve the digital experience and stay ahead of industry trends. • Develop business requirements for on-site enhancements and partner with product managers on execution. • Deliver strategic insights by synthesizing customer behavior, industry trends, and competitive benchmarks. • Lead and inspire a team of 4–8 Site Merchants, fostering a culture of performance, curiosity, and continuous learning

🎯 Requirements

• Bachelor's degree with 8-10 years of relevant experience in site merchandising, e-commerce, digital commerce. • 4+ years of management experience; or equivalent experience as the subject matter lead or expert in area of expertise. • Demonstrates in-depth specialized knowledge of product merchandising development, eCommerce, planning & brand strategy processes. • Strong project management, analytical, problem-solving, and verbal/written communication skills required • Effective communicator, verbal and written. Strong and confident presentation skills. • Ability to drop barriers between departments and get things done through strong POV, influence, and cooperation • Experience with Salesforce Commerce Cloud or like product management system

🏖️ Benefits

• Paid "UA Give Back" Volunteer Days: Work alongside your team to support initiatives in your local community • Under Armour Merchandise Discounts • Competitive 401(k) plan matching • Maternity and Parental Leave for eligible and FMLA-eligible teammates • Health & fitness benefits, discounts and resources- We offer teammates across the country programs to promote physical activity and overall well-being

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