Marketing Creative Strategist – Game
Job not on LinkedIn
October 23
📋 Description
• Research and track trends in mobile games, entertainment, fashion, and social media (especially TikTok, Instagram, YouTube) • Identify emerging aesthetics, storytelling tropes, and emotional hooks that resonate with our target audience (female and male VN players) • Analyze competitor campaigns (MeChat, Love Sparks, Choices, Too Hot To Handle, etc.) and report what’s working and why • Create weekly/monthly trend reports with actionable creative insights. • Collaborate with the UA and Product teams to analyze campaign performance data (CTR, CPI, ROAS) • Translate data insights into creative hypotheses and actionable recommendations • Develop strategies for improving player engagement, retention, and LTV through creative storytelling • Define emotional and narrative tones for marketing materials based on audience psychology. • Write short marketing stories, dialogue flows, and ad scripts (UGC, Playable, and Video Ads) • Conceptualize emotional or fantasy-driven ad ideas (e.g., romantic tension, luxury lifestyle, drama, desire) • Create character-driven marketing flows that align with game tone and audience fantasies • Collaborate with narrative designers to ensure characters and scenarios remain authentic and appealing. • Work closely with Marketing Artists, UX/UI Designers, Narrative Designers, and Product Managers to ensure concepts are executable and consistent • Provide clear creative briefs with storyboards, mood boards, and tone guidelines for each ad. • Participate in feedback loops during production, ensuring that creative intent aligns with audience resonance • Support UGC and influencer content development by guiding tone, story, and audience connection. • Maintain a database of tested creative concepts and their performance results • Evaluate what types of concepts, characters, or emotional tones perform best • Create and present “Creative Learnings Reports” to guide future iterations • Continuously refine storytelling and visuals to align with performance trends.
🎯 Requirements
• 3+ years of experience in creative strategy, narrative design, or marketing in gaming, entertainment, or lifestyle brands • Strong understanding of mobile game marketing and emotional storytelling • Able to analyze and interpret performance data (CTR, CPI, ROAS) and translate them into creative actions • Excellent storytelling and writing skills — especially for short-form, emotionally engaging narratives • Deep understanding of player psychology and what drives engagement in romance, lifestyle, and drama genres • Proficient in creating storyboards, briefs, and scripts for marketing use • Comfortable collaborating with multidisciplinary teams (art, product, narrative, dev, UA) • High awareness of social media trends and content virality (especially TikTok & Instagram).
🏖️ Benefits
• Remote cooperation. Our teams collaborate from multiple cities and countries. • Professional and personal growth. Regular performance reviews, education compensation, access to a corporate library, and flexibility to propose and test new ideas. • Comfortable conditions. Competitive pay with regular raises, 20 paid days off, 15 paid sick days, flexible schedule, and up-to-date tools. • Great benefits. Health insurance coverage, sports/lunch compensation, team events • Highly skilled and friendly team. Work in a collaborative environment with creative professionals passionate about storytelling and innovation.
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