Senior User Acquisition Manager
October 31
📋 Description
• Develop and execute Meta Ads strategy (Mobile + Web2App + App2App) for company products • Build Meta infrastructure for traffic acquisition — accounts, credit lines, integrations, and landing assets • Plan and manage large-scale budgets ($300K–1M+ monthly) • Monitor and optimize key performance metrics: CPA, CTR, IPM, CR, ROAS, LT0/LT7 ROMI • Design and implement creative and funnel testing structures across creatives, landings, and geos • Collaborate closely with Product, Analytics, and Creative teams to maximize ROMI • Build and optimize Web2App (Click → Landing → App Store → Install) and App2App (App → Deep Link → Install/Purchase) funnels • Prepare regular reports and presentations based on test results and insights • Maintain close communication with ad network managers • Initiate and validate new hypotheses to scale growth
🎯 Requirements
• 3+ years of experience running Meta Ads for mobile apps (iOS/Android) • Proven expertise with Web2App and App2App funnels • Strong command of Ads Manager, Business Manager, Events Manager, and Conversion API • Experience working with MMPs (AppsFlyer, Adjust) • Understanding of SKAN 4.0, iOS privacy limitations, and optimization for SKAdNetwork • Experience with data analytics and BI tools (Tableau, Power BI) • Deep understanding of creative pipelines — testing, iteration, IPM/CTR analysis, and scaling frameworks • Experience with automation for campaign testing, bidding, and management • Upper-Intermediate+ English for daily communication and documentation • Systematic mindset, attention to detail, and self-sufficiency • Experience managing a team and prioritizing hypotheses • Ability to structure data and make metric-based decisions • Skilled at syncing cross-functional teams (UA, Product, Creative) • Growth mindset: ready to test, fail fast, and iterate even faster
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