VP, Demand Generation

Job not on LinkedIn

October 13

🏄 California – Remote

Although this job is listed in California, this company may be open to hiring remote in other states.

⛰️ Colorado – Remote

Although this job is listed in Colorado, this company may be open to hiring remote in other states.

+11 more states

🏄 California – Remote ⛰️ Colorado – Remote 🐊 Florida – Remote 🌽 Illinois – Remote ⚜️ Louisiana – Remote 🌲 Oregon – Remote 🦀 Maryland – Remote 🍂 Massachusetts – Remote 🏰 Missouri – Remote 🔔 Pennsylvania – Remote 🤠 Texas – Remote ☕ Washington – Remote

💵 $250k - $325k / year

⏰ Full Time

🔴 Lead

📈 Performance Marketing

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UpGuard

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Cybersecurity • SaaS • Enterprise

UpGuard is a comprehensive third-party risk and attack surface management platform. The company provides solutions for vendor risk management, including features like automated risk assessments, security ratings, and data leak detection. UpGuard's platform integrates AI to enhance security questionnaires and provides real-time alerts, ensuring continuous monitoring and complete visibility of security postures. Its services are utilized by industries such as financial services, technology, and healthcare to secure customer data and streamline trust management process with advanced cybersecurity tools.

51 - 200 employees

Founded 2012

🔒 Cybersecurity

☁️ SaaS

🏢 Enterprise

📋 Description

• Build and execute the global demand generation strategy aligned to our revenue targets and GTM priorities. • Lead a set of teams spanning digital marketing, campaigns, lifecycle, SDR/BDR, and marketing ops. • Oversee integrated campaigns and account-based plays across regions and products. • Drive lifecycle marketing programs to maximize funnel conversion, expansion, and multi-product adoption. • Scale and optimize the global SDR/BDR function for efficiency, aligning outbound and inbound motions to campaigns. • Own the revenue infrastructure, from attribution to lead routing/scoring, funnel diagnostics and dashboards. • Partner with Revenue leadership on pipeline coverage, account strategy, and handoff processes.

🎯 Requirements

• 12+ years in B2B SaaS marketing, with proven success owning pipeline at scale. • Experience leading multi-disciplinary demand teams (digital, campaigns, ABM, lifecycle, ops, SDR/BDR). • Commercial mindset with deep understanding of funnel metrics, attribution, CAC efficiency, and ROI. • Strong leadership and cross-functional collaboration skills — trusted partner to Sales and Product. • Track record of building high-performing teams and scaling organizations through rapid growth.