Social Media Specialist

Job not on LinkedIn

🕒 September 17

🇺🇸 United States – Remote

💵 $73k - $90k / year

⏰ Full Time

🟡 Mid-level

🟠 Senior

💕 Social Media Manager

👻 Ghost score 21%

What it means: how likely this posting is sitting open without active hiring.How to read it: 60% or higher means we think this is a ghost. Lower scores are less of a worry.How we score it: age, reposts, open roles vs team size, how fast jobs close, and whether pay is listed.Fine print: an estimate from public data, not a judgment of the company. Real jobs can score high, so treat it as a hint, not a fact.

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USA TODAY Network

WebsiteLinkedInAll Job Openings

201 - 500 employees

📱 Media

📣 Marketing

🤝 B2B

Media • Marketing • B2B

USA TODAY Network is the national media and advertising arm of USA TODAY Co. , operating a large portfolio of local and national publications and offering a full suite of advertising and marketing solutions. It provides digital and print display advertising, direct mail, branded content, performance marketing, video, SEO, merchandising, and self-serve marketplace services, backed by data-driven technology, creative services, events and an AI-powered platform. The Network emphasizes local advertising reach supported by national scale and serves businesses across automotive, travel, finance, education, home improvement and other verticals.

📋 Description

• Lead USA TODAY's social media strategy and assess portfolio performance • Develop audience journeys and drive social media innovation • Develop a cohesive brand identity and style for USA TODAY journalism on social media • Create strategies covering the entire audience journey and desired user actions • Troubleshoot newsroom social media issues • Represent USA TODAY in strategic conversations with industry, influencer, and platform partners • Monitor performance, identify growth opportunities, and lead experiments with content strategy • Translate data points into actionable content insights • Adapt platform strategy during breaking news and major events • Partner across divisions to improve social media revenue and consumer retention • Collaborate with AI leads to test and implement workflow-efficiency tools • Coach journalists on social media and engagement best practices • Lead training for reporters, visual journalists, and editors • Balance editorial and business priorities while centering audience and organizational goals

🎯 Requirements

• Bachelor's or master's degree in communications, journalism, marketing or related field or equivalent combination of education and experience • 5+ years of experience in digital journalism or newsroom leadership, including experience in a digital, print, or television news organization • Journalism experience is mandatory • 3-5 years of experience in analytics, preferably content analytics • Proven passion and experience with storytelling via social media • Expertise in Reddit, Discord, WhatsApp, Instagram, TikTok, X, Facebook, YouTube, Threads and other social platforms • Strong knowledge of the digital media and creator landscape • Ability to independently manage priorities and execute across competing demands • Ability to lead peers and coach others • Strong business judgment and ability to align editorial work with audience and organizational goals • Experience using AI and automation to enhance journalism, social media or production workflows • Proficiency with Google Analytics, Parse.ly, or similar analytics platforms • Expertise in platform-specific data tools such as Meta, YouTube, TikTok, Reddit, and X • Excellent written and verbal communication skills • Familiarity with news products, journalism, media analytics, and ethics • Experience with Hootsuite, True Anthem, or Echobox preferred • Cover letter, one- to two-page resume, and one or two examples of projects or strategies led

🏖️ Benefits

• Remote work • Option to use a local newsroom as a base of operations if living nearby