Marketing Manager

Job not on LinkedIn

November 8

Apply Now

Receive Emails with Similar Jobs

US Ghost Adventures

WebsiteLinkedInAll Job Openings

Tourism • Entertainment • B2C

US Ghost Adventures is a company dedicated to providing engaging and authentic ghost tours and experiences across the United States. Operating in over 100 cities, they offer haunted tours, historical accounts, and overnight stays in some of America’s most legendary haunted houses, such as the Villisca Axe Murder House and the Lizzie Borden House. Specializing in creating memorable and spine-chilling experiences, US Ghost Adventures employs over 300 knowledgeable guides who share firsthand accounts and historically researched stories. The company also provides ghost hunting equipment and novelty products to thrill-seekers and paranormal enthusiasts.

201 - 500 employees

👥 B2C

📋 Description

• Develop and execute comprehensive annual and quarterly marketing plans aligned with company goals and seasonal demand cycles. • Lead multiple marketing teams across digital, social, PR/media, and creative, ensuring cross-functional collaboration and consistency. • Oversee company branding strategy, ensuring all products, tours, and experiences align with US Ghost Adventures’ voice and mission while also overseeing all paid advertising efforts across Google, Meta, TikTok, YouTube, and other digital platforms. • Work closely with executive leadership on new product launches, market expansion, and brand partnerships while establishing KPIs and managing performance metrics across campaigns, providing monthly marketing reports to the CEO. • Optimize ad strategy, creative, targeting, and budgets to achieve maximum ROI and conversion growth. • Supervise the social media team for both paid campaigns and organic community engagement by managing the graphic design and content teams to ensure creative consistency and high-quality deliverables. • Lead SEO and organic growth strategies, including keyword planning, content optimization, and backlinking initiatives by overseeing development and optimization of front-facing websites, including brand pages, product pages, and local tour listings. • Manage advertising and visibility across OTAs, DMOs, Google My Business listings, and other directories to ensure accuracy and brand alignment. • Supervise the PR and media relations team, ensuring cohesive storytelling and timely press engagement. • Identify opportunities for earned media coverage, influencer collaborations, and cross-promotions within the tourism and entertainment sectors. • Support the creation of press releases, event announcements, and thought-leadership content.

🎯 Requirements

• Bachelor’s degree in Marketing, Communications, Business, or related field (Master’s preferred) • 5-8+ years of progressive marketing experience, including at least 3 years in a leadership or management role. • Strong understanding of Google Ads, Meta Business Suite, TikTok Ads Manager, and other ad platforms • Basic knowledge of WordPress • Basic knowledge of CRM platforms like Mailchimp or Klaviyo • Bonus: Knowledge of Shopify. • Experience managing social media teams, PR/media teams, and creative professionals. • Expertise in paid media, SEO, SEM, copywriting, and branding • Comfortable managing multiple projects and teams in a fast-paced, results-driven environment.

🏖️ Benefits

• Flexible work arrangements • Professional development opportunities