Variety
51 - 200 employees
Variety is the premier source of entertainment news. Since 1905, the most influential leaders in the industry have turned to Variety for expert film, TV, digital, music and theater business analysis and insights. The venerable brand now boasts a newly enhanced weekly magazine and redesigned website, in addition to a robust events and conferences business, producing over 50 per year. For more, visit www.variety.com
Creative Strategist
Job not on LinkedIn
đź•’ April 20
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Variety
51 - 200 employees
Variety is the premier source of entertainment news. Since 1905, the most influential leaders in the industry have turned to Variety for expert film, TV, digital, music and theater business analysis and insights. The venerable brand now boasts a newly enhanced weekly magazine and redesigned website, in addition to a robust events and conferences business, producing over 50 per year. For more, visit www.variety.com
đź“‹ Description
• Build the AppLovin Creative Playbook • Conduct In-Depth Performance Creative Research • Execute a Strategic Testing Process • Influence Media Buying & Campaign Decision-Making • Create Concepts That Drive Paid Acquisition • Work Across Multiple SKUs & Offers • Optimize Conversion Levers Through Creative Strategy
🎯 Requirements
• 5+ years in DTC performance creative, creative strategy, or growth-focused advertising • Strong experience developing ad concepts for paid acquisition channels • Deep familiarity with creative testing methodologies • Ability to think strategically across multiple SKUs and offers • Strong commercial instincts • Experience partnering closely with media buyers or growth marketers • A sharp eye for performance creative • A proactive, builder mentality
🏖️ Benefits
• Health insurance • 401(k) matching • Flexible work hours • Paid time off • Professional development opportunities
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