Email Marketing Associate

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September 8

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Variety

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Variety is the premier source of entertainment news. Since 1905, the most influential leaders in the industry have turned to Variety for expert film, TV, digital, music and theater business analysis and insights. The venerable brand now boasts a newly enhanced weekly magazine and redesigned website, in addition to a robust events and conferences business, producing over 50 per year. For more, visit www.variety.com

51 - 200 employees

📋 Description

• Co-develop customer journey maps and translate into email, SMS, and direct mail flows. • Specify flow filters, triggers, conditional splits, target audience, and Klaviyo settings. • Implement advanced automations and segmentation for onboarding, replenishment, cross-sells, winbacks, abandons, and offer tests. • Map and document flow logic, maintain and improve existing flows, and test new flows for technical accuracy and deliverability. • Manage end-to-end execution of one-time and recurring email campaigns including QA and Klaviyo configuration (sending profiles, timing, throttling, exclusions). • Build and maintain content calendar/strategy for promotional, evergreen, and seasonal campaigns. • Collaborate with copywriters, designers, retention manager, and cross-functional teams to ensure cohesive customer journey and brand voice. • Manage Klaviyo list, segment, filter, and tag hygiene; design pop-ups and zero-party data capture; A/B test pop-ups. • Monitor deliverability and sender reputation; troubleshoot bounce spikes, spam complaints, and deliverability issues. • Report daily/weekly/monthly on campaign and flow performance; run continuous A/B tests and analyze results. • Work with measurement/data teams to build reports (Google Data Studio, data warehouse) and present insights. • Coordinate projects with internal teams and external agencies/vendors; provide and review deliverables with vendors like Klaviyo and Recart. • Compile, review, and submit email and SMS invoices for approval and follow-up.

🎯 Requirements

• 3+ years (3-5 years typical) of direct, hands-on email marketing experience, ideally for DTC or eCommerce brands. • Deep Klaviyo expertise — flows, campaigns, segmentation, tagging, reporting, filters, triggers, conditional splits. • Strong project management skills — ability to juggle timelines, people, and moving pieces. • Excellent QA skills — attention to detail for copy, links, layout, mobile/desktop. • Analytical mindset — data-driven decision making, experience with A/B testing and attribution methods (first click, last click). • Understanding of email deliverability fundamentals and best practices (SPF/DKIM/DMARC, engagement monitoring, Glockapp, Google Postmaster). • Experience designing, executing, and iterating on A/B tests. • Comfort working cross-functionally with copy, creative, retention, analytics, product and external vendors. • Proactive, problem-solving attitude; ability to thrive in a fast-paced ambiguous environment. • Clear, respectful, and prompt communication skills for internal teams and external vendors. • Detail-oriented — accuracy in flows, invoices, and content quality. • Bonus: Basic Figma, HTML, or copywriting skills.