Senior Product Marketing Manager

Job not on LinkedIn

October 23

🐊 Florida – Remote

Although this job is listed in Florida, this company may be open to hiring remote in other states.

💵 $125k - $175k / year

⏰ Full Time

🟠 Senior

🎁 Product Marketing

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Loft Labs

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SaaS • Enterprise • Artificial Intelligence

vCluster is a cloud-native platform that provides virtual Kubernetes clusters enabling secure, scalable multi-tenancy and efficient infrastructure use. It allows teams to run isolated virtual clusters with their own API servers and control planes on shared or dedicated infrastructure — including bare metal and GPU clouds — reducing overhead from VMs while improving GPU utilization for AI workloads. vCluster is open-source-led with community adoption and tooling for platform engineers to build internal Kubernetes and GPU platforms, self-service tenant environments, and cost-efficient bare-metal deployments.

11 - 50 employees

☁️ SaaS

🏢 Enterprise

🤖 Artificial Intelligence

💰 $4.6M Seed Round on 2021-09

📋 Description

• Messaging & Positioning – Develop crisp, compelling messaging and positioning that clearly articulates the value of our products to platform engineers, DevOps teams, and cloud architects. • Content Creation – Own and produce core product marketing content, including whitepapers, case studies, website copy, pitch decks, and videos to drive awareness and engagement. • Sales Enablement – Build and scale a comprehensive sales collateral library, including battlecards, competitor comparisons, objection-handling guides, and customer stories, to support our growing GTM team. • Launch & GTM Strategy – Lead product release launches, executing LoftLabs’ product launch framework, setting success metrics, and ensuring marketing alignment across multiple channels. • Customer & Market Insights – Conduct market research and ICP analysis, translating insights into high-impact marketing initiatives that drive product awareness and adoption. • Competitive Intelligence – Monitor the market landscape, competitor positioning, and industry trends to craft differentiation strategies and enable sales teams. • Community & Advocacy – Work closely with Customer Success and Community teams to amplify user success stories, community engagement, and customer advocacy. • Cross-Functional Collaboration – Establish strong feedback loops with product, demand generation, sales, and customer success teams to ensure messaging and strategies align with business objectives.

🎯 Requirements

• 5+ years of enterprise software marketing experience, with at least 4 years in product marketing. • Proven ability to translate complex technical concepts into clear, compelling messaging for technical and non-technical audiences. • Experience in Kubernetes, containers, DevOps technologies, and the cloud-native ecosystem. • Strong ability to develop, execute, and iterate go-to-market strategies for software products. • Track record of building and maintaining sales enablement materials that drive pipeline and revenue growth. • Ability to operate independently in a fast-moving startup environment, taking ownership of projects from ideation to execution. • Comfortable collaborating cross-functionally with product, sales, developer relations, and demand gen teams to drive alignment. • Experience with competitive analysis, positioning, and messaging development. • Strong communication skills with a strategic mindset and execution focus. • Public speaking experience (conferences, meetups, webinars, expert panels) is a plus.

🏖️ Benefits

• Competitive Salary: We offer a competitive compensation package, including equity. • Platinum-Level Insurance: Health, dental, vision, and life Insurance, including plans for you and eligible dependents (benefits vary depending on country). • Flexible Working Schedule: You have a doctor’s appointment or need to head to the supermarket to get groceries at 2pm? We won’t have an issue with that. To us, results matter more than clocking in and out at the same time every day. • Workplace Flexibility: We’re very flexible about where you work. We know things can change in life and we’re happy to adjust the work environment for you along the way.