Senior Digital Content Specialist

Job not on LinkedIn

November 25

🤠 Texas – Remote

Although this job is listed in Texas, this company may be open to hiring remote in other states.

💵 $100k - $125k / year

⏰ Full Time

🟠 Senior

✍️ Content Marketing Manager

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Vericast

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Finance • Fintech • SaaS

Vericast is a company focused on accelerating the performance of financial institutions. Through the use of data, artificial intelligence, and innovative strategies, Vericast helps banks and credit unions drive growth and enhance their marketing performance. The company provides a variety of solutions including digital marketing, direct mail, card solutions, check solutions, customer and employee insights, and customer change management. Vericast leverages responsibly sourced data to engage consumers effectively, which is why many financial institutions trust them for solving marketing challenges. Their expertise in the financial sector is aimed at delivering insights and growth solutions, positioning them as a leader in financial marketing services.

5001 - 10000 employees

💸 Finance

💳 Fintech

☁️ SaaS

📋 Description

• Develop expert-level messaging and positioning for deposit products • Create and manage sophisticated content matrices for hyperlocal, geo-targeted, and personalized campaigns • Design and execute rigorous A/B and multivariate testing frameworks for headlines, messaging, creative elements, offers, and calls-to-action • Write compelling, conversion-focused copy for paid social, paid search, display/programmatic, email, and landing pages • Ensure all content complies with financial services advertising regulations • Serve as content subject matter expert to Media Specialists

🎯 Requirements

• Bachelor's Degree in Marketing, Advertising, Communications, English, Journalism, Finance, or related field (Preferred) • 5-7 years of professional experience in digital content creation, copywriting, or content marketing (Required) • 3+ years of experience in financial services marketing, specifically promoting deposit and/or lending products for banks or credit unions (Required) • Experience with dynamic content, personalization, or geo-targeted campaigns (Preferred) • Familiarity with AI-powered content tools and platforms for scaling content production (Preferred) • Proven track record of creating high-performing content that drives measurable business outcomes. • Hands-on experience with paid social platforms, particularly Meta Business Manager and Facebook Ads Manager. • Demonstrated experience with A/B testing methodologies and data-driven content optimization. • Experience working with ad tech platforms, content management systems, or marketing automation tools. • Background in SEO, keyword research, and search-focused content development.

🏖️ Benefits

• N/A