Email Marketing Manager

October 2

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Versapay

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B2B • Fintech • SaaS

Versapay is a company offering a collaborative accounts receivable (AR) network designed for industry-leading AR automation and B2B payment solutions. The platform provides tools to automate AR tasks, manage cash applications, and facilitate B2B payments across channels, integrating with ERP systems like Microsoft Dynamics, NetSuite, and Sage Intacct. Versapay's solutions help teams collaborate effectively over the cloud, reducing manual processing and improving cash flow. The company focuses on simplifying the invoice-to-cash process using artificial intelligence, enhancing customer experience with easy-to-use portals, and offering comprehensive digital payment methods. Versapay also supports large-scale B2B transactions worldwide, promoting efficiency and environmental benefits through digital invoicing.

201 - 500 employees

Founded 2006

🤝 B2B

💳 Fintech

☁️ SaaS

💰 $4M Post-IPO Debt on 2019-11

📋 Description

• Develop and execute a comprehensive email marketing strategy aligned with business goals. • Map customer journeys and identify key touchpoints for automated and targeted communication. • Design, build, and optimize multi-touch nurture streams for different audience segments (industry, persona, funnel stage) to guide leads from awareness to sales-readiness. • Manage and deploy campaigns to support top-of-funnel activities, including webinars, content downloads, and event promotions. • Promote content to attract and capture new leads. • Nurture MQLs with case studies, product info, and demo offers. • Create targeted campaigns to drive conversions and sales conversations. • Develop programs for onboarding, feature adoption, upsell/cross-sell, and retention. • Maintain database health, develop segmentation strategies, and leverage personalization for engagement. • Continuously test subject lines, copy, CTAs, send times, and design to improve performance. • Monitor and report on KPIs (open rates, CTR, conversions, pipeline influence) and use insights to iterate strategy. • Manage marketing automation platforms (e.g., HubSpot, Marketo, Pardot, ActiveCampaign) and ensure compliance with CAN-SPAM, GDPR, etc. • Partner with content, product marketing, and sales teams to ensure cohesive messaging.

🎯 Requirements

• 3–5+ years in email marketing or automation, ideally in B2B/SaaS. • Proficient in major platforms (e.g., HubSpot, Marketo, Pardot, ActiveCampaign); specify your expertise. • Strong understanding of full marketing and sales funnels. • Skilled in data analysis and trend identification; Google Analytics experience preferred. • Excellent copywriting and editing focused on conversions. • HTML/CSS knowledge for email customization highly valued. • Organized project manager, able to handle multiple tasks independently. • CRM experience (Salesforce). • Certified in HubSpot, Marketo, or similar. • Industry background in Payments, SaaS, or FinTech.