Product Marketing Manager

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🕒 May 21

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Vesta Software Group

WebsiteLinkedInAll Job Openings

201 - 500 employees

🏢 Enterprise

🤝 B2B

Software • Enterprise • B2B

Vesta Software Group is a global organization specializing in the acquisition and long-term growth of vertical market software companies. Unlike traditional acquirers, Vesta operates on a buy-and-hold strategy, maintaining the independence of the companies they acquire and investing in their sustainable growth. Vesta prides itself on never selling a business, instead prioritizing the autonomy of its acquired companies and leveraging a network of resources to accelerate growth. With more than 30 acquisitions and a presence in over 9 countries, Vesta supports its portfolio companies with best practices and capital while fostering a productive and positive workplace culture, demonstrated by its Great Place To Work® certification.

📋 Description

• Develop a deep, continuous understanding of customers, partners, and the broader market through engagement, research, and data. • Identify unmet and emerging customer needs and translate these into commercial opportunities — better positioning, new packaging, clearer messaging, or new routes to market. • Act as a voice of the customer within commercial and marketing conversations, ensuring insight informs how we talk about, package, and sell our products. • Share customer and market intelligence regularly across the business, helping teams stay close to what customers value and where the market is moving. • Develop and maintain clear positioning, messaging, and value propositions across the product portfolio. • Translate product capabilities and innovations into compelling, outcome-led customer narratives. • Ensure product narratives are consistent and clear across customer-facing channels and internal materials. • Own messaging, collateral, and go-to-market activity for product launches, updates, and priority campaigns. • Define, brief, and maintain core product marketing assets — product pages, launch briefs, sales enablement materials, and product summaries. • Partner with product, sales, and marketing teams to ensure launches are commercially ready as well as operationally ready. • Shape product pricing, packaging, and commercial propositions in partnership with product and commercial leadership. • Evaluate appropriate fulfilment models for new offers, including sales-assisted approaches and automated or marketing-led fulfilment. • Identify opportunities to extend adoption, expand into adjacent use cases, and grow revenue across the portfolio — including evaluating where our core competencies support product or market extension. • Understand key customer journeys across awareness, evaluation, onboarding, and adoption. • Identify friction points and opportunities to improve conversion, engagement, and retention. • Develop content and programmes that help customers realise value quickly and fully. • Build and maintain structured feedback loops — such as webinars, customer communities, and advisory groups — that generate ongoing commercial and market insight. • Shape how products are represented across websites, campaigns, content, and events. • Monitor market trends, competitors, and customer sentiment to inform positioning and go-to-market decisions.

🎯 Requirements

• Experience in a product marketing, go-to-market, or commercial strategy role, ideally in software, SaaS, or digital products. • Strong written communication and the ability to turn product detail into clear, compelling customer language. • Demonstrated ability to understand customer needs and translate them into stronger positioning, messaging, and commercial outcomes. • Experience shaping or supporting product pricing, packaging, or commercial launch decisions. • Strong coordination and stakeholder management skills across product, sales, and marketing teams. • Comfortable working across multiple products, audiences, and priorities. • Analytical mindset with the ability to combine qualitative and quantitative insight. • Comfortable using AI tools in day-to-day work and able to position AI-driven features to customers.

🏖️ Benefits

• Help deliver meaningful impact in schools, improving outcomes for students nationwide.