Email Marketing Coordinator

3 days ago

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Vetcove

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Marketplace • B2B

Vetcove is a purchasing platform specifically designed for veterinary clinics, allowing them to consolidate and streamline their ordering processes from various suppliers. The platform enables users to compare prices, check inventory, and manage orders from a single interface, significantly reducing the time and effort spent on procurement tasks. Vetcove is free for veterinarians, with revenue generated from corporations to support its operations. The service is trusted by over 19,000 veterinary hospitals and provides tools for price comparison, order history review, and managing vendor relationships. The aim is to simplify and enhance the purchasing experience for veterinary practices, ensuring cost effectiveness and efficiency.

11 - 50 employees

Founded 2015

🏪 Marketplace

🤝 B2B

📋 Description

• Lead lifecycle marketing efforts across the customer journey with a strong focus on e-commerce performance, including acquisition, win-back, nurturing, post-purchase flows, loyalty, retention, surveys, and transactional messaging. • Build and optimize audience segments that drive engagement, conversion, and revenue aligned with KPI goals. • Own end-to-end strategy and execution of consumer e-commerce email and SMS initiatives — including template building/HTML, copywriting, asset coordination, QA, and deployment. • Manage and maintain the email/SMS marketing calendar, ensuring alignment with business priorities, merchandising/retail needs, demand forecasts, and cross-functional partners. • Own the A/B testing roadmap — design experiments, execute tests, track results, and translate insights into actionable improvements. • Conduct testing across subject lines, messaging, CTAs, segmentation, customer cohorts, send-time optimization, and new features intended to increase performance. • Partner with design and copy teams to evolve creative direction, layouts, and templates based on best practices and performance data. • Produce regular reporting on campaign effectiveness, including opens, clicks, conversions, revenue, lift, unsubscribes, and other core metrics. • Measure and analyze the ROI and overall effectiveness of all lifecycle marketing activities, providing recommendations for scaling what works. • Stay current on trends in e-commerce, email, SMS, and loyalty marketing across leading brands; conduct audits and identify new opportunities to acquire, nurture, and retain customers.

🎯 Requirements

• Bachelor’s Degree • 1-3 years of experience in consumer e-commerce or retail-focused marketing roles, ideally with ownership of lifecycle and retention channels. • Hands-on experience managing both strategy and execution of email and SMS programs. • Strong analytical skills with the ability to measure ROI, interpret data, and turn insights into action. • Familiarity with segmentation, testing methodologies, and lifecycle program design. • Collaborative mindset and ability to work closely with creative, merchandising, and product teams.

🏖️ Benefits

• 100% remote within the USA • Medical, Dental, and Vision Insurance • Automatic 401k contribution • Employee referral program • At home office set up • Bi-annual company retreats • Open vacation policy • Equity • Monthly team events