Senior Client Media Strategist

Job not on LinkedIn

🕒 July 24

🏄 California – Remote

🏄 California – Remote

⏰ Full Time

🟠 Senior

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Viamedia

WebsiteLinkedInAll Job Openings

201 - 500 employees

Founded 2001

📣 Marketing

📱 Media

☁️ SaaS

💰 Venture Round - Viamedia on 2015-10

Marketing • Media • SaaS

Viamedia is a tech-enabled advertising and media company that provides AI-powered ad technology, managed services, and sales representation for advertisers and video providers. It offers Parrot ADS, an ad-serving platform for real-time optimization and transparency; Geo-Graph™, an ID-less geo-intelligence audience targeting solution; and Attention+, a creative and attention-measurement suite. Viamedia activates omnichannel media across TV, CTV, streaming, digital out-of-home, audio, and programmatic channels, serving MVPDs, BSPs, CTV platforms, and FAST channels to drive revenue and campaign performance.

📋 Description

• Master the Viamedia.ai story with a comprehensive understanding of the company’s products, capabilities and differentiators • Ensure end-to-end RFP process exceeds seller and client expectations while achieving company goals • Operate as a player-coach, owning or contributing to strategic RFPs, building customized plans that deliver on campaign objectives • Assist in managing media strategist(s), ensuring they achieve individual and company performance goals • Build powerful presentations that bring proposal recommendations to life • Liaise with Sales, Account Management and Ad-Operations teams to refine the planning process and identify growth opportunities • Ensure all proposals and marketing collateral maintain Viamedia.ai’s brand standards, clearly communicating core strengths and our brand story • Assist with the prioritization, development and rollout of sales collateral, including verticalized pitches, sales sheets and case studies • Maintain detailed tracking and reporting on team progress, communicating opportunities and challenges to team leadership • Stay up-to-date on the latest market trends and capabilities, translating them to new strategies and tactics in client recommendations • Monitor and track the competitive landscape, communicating updates to the broader organization

🎯 Requirements

• Minimum of 5 years experience in digital media buying, sales, sales marketing, brand marketing or Marketing role • Previous digital media experience at a media agency, brand, ad-tech company or publisher is strongly preferred • Comprehensive knowledge of the overall advertising industry ecosystem – programmatic, TV/OTT, video, native, social and other digital channels • Strong attention to detail with high standards for producing accurate, quality deliverables • Proven ability to work cross-functionally, managing relationships with peers on other teams • Excellent communication skills in English, Spanish a huge plus • Passionate about managing a team and mentoring others • Excellent ability to tell marketing stories using data and research • Ability to work in an international environment and across multiple departments • Strong organizational skills, with the ability to multi-task • Proficient in Excel and PowerPoint, DSP platforms & Project Mgmt platforms

🏖️ Benefits

• Health insurance • Professional development • Paid time off • Flexible work arrangements