Group Product Manager, Growth – Enrollment

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November 13

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Vida Health

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Healthcare Insurance • Wellness • SaaS

Vida Health is a company committed to improving health outcomes for various physical and mental health conditions, including diabetes, obesity, depression, and hypertension. They offer personalized, human-led care combined with digital technology to manage and treat these complex conditions. Vida Health partners with employers, health plans, and consultants to provide comprehensive health solutions. Their services include video chats and text-based messaging with healthcare providers, and they utilize machine learning and synced devices to personalize member care. They focus on significant cost savings and improved health outcomes for cardiometabolic conditions, guaranteeing results and offering up to 100% of fees at risk for both physical and mental healthcare.

501 - 1000 employees

Founded 2014

⚕️ Healthcare Insurance

🧘 Wellness

☁️ SaaS

📋 Description

• Own the top-of-funnel experience—from employer launch and eligibility through first session booking. • Design and test new member enrollment pathways, combining behavioral design, incentives, and automation. • Partner with Marketing to create personalized engagement campaigns that boost click-through and conversion. • Collaborate with Client Success to optimize client-level activation rates and drive ROI transparency. • Build and maintain growth dashboards and analytics, focusing on enrollment, conversion rate, and CAC efficiency. • Drive cross-functional experimentation—establishing a test-and-learn culture across growth, product, and marketing teams. • Mentor and support PMs and analysts focused on activation and funnel optimization.

🎯 Requirements

• 6+ years of product experience, with 3+ in growth, funnel optimization, or acquisition roles. • Strong background in B2B2C models—especially employer-based health, benefits, or wellness. • Deep experience driving top-of-funnel engagement—campaign optimization, landing pages, personalization. • Data-driven mindset; skilled in A/B testing, segmentation, and experimentation tools (e.g., PostHog, Amplitude, Braze). • Empathetic toward healthcare consumers—able to translate behavioral insights into action. • Highly cross-functional operator comfortable bridging Marketing, Product, and Data.