Marketing Manager – IVF Genetic Testing

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Vitrolife Group

WebsiteLinkedInAll Job Openings

1001 - 5000 employees

Founded 1994

🏥 Healthcare

💼 Consulting

📦 Logistics

Healthcare • Consulting • Logistics

Vitrolife Group is a global provider of medical devices and genetic testing solutions focused on reproductive health. With a commitment to innovation in reproductive health, Vitrolife delivers a premium portfolio of products and services covering the entire reproductive journey, primarily aimed at IVF clinics. Their offerings include consumables, advanced technologies, and a comprehensive genetic testing portfolio designed to support and improve treatment outcomes and help achieve the dream of having a healthy baby. They have also expanded their capabilities with the acquisition of eFertility to transform and digitalize the IVF clinic management process, emphasizing standardized and efficient workflows.

📋 Description

• Develop and execute regional marketing strategy for genetic testing and genomic services • Define segmentation and positioning across IVF clinics, embryology labs, and genetic counseling networks • Build annual marketing plans and track performance to drive demand and revenue growth • Develop scientifically accurate messaging aligned with clinical evidence and regulatory requirements • Create white papers, case studies, presentations, digital campaigns, and educational content • Translate complex genetic data into clear and meaningful customer value • Partner with sales to deliver training, tools, and competitive positioning • Develop ROI tools, workflow guides, and objection handling materials • Provide competitive intelligence and field insights • Lead go-to-market strategy and execution for new assays, platform updates, and enhancements • Coordinate alignment across clinical, regulatory, product, and counseling teams • Monitor launch performance and adjust based on adoption, turnaround time trends, and feedback • Conduct voice-of-customer research with physicians, embryologists, lab leaders, and genetic counselors • Build relationships with key opinion leaders to support credibility and evidence development • Lead advisory boards, webinars, and scientific engagement initiatives • Analyze usage data and reporting trends to refine strategy and messaging

🎯 Requirements

• Bachelor’s degree in Marketing, Life Sciences, or related technical field, or equivalent experience in an IVF environment • Experience managing technical product lines and supporting product launches • Strong understanding of IVF workflows and genetic testing applications • Excellent communication, presentation, and strategic planning skills • Experience working with embryology or genetic testing key opinion leaders preferred • Familiarity with CRM systems such as Salesforce and marketing analytics tools preferred • Ability to translate scientific concepts into clear and compelling messaging • Successful completion of a background check • Must verify identity and eligibility to work in the United States

🏖️ Benefits

• Paid Time Off • 10 Paid Holidays • 401(k) with Employer Match • Medical, Dental, Vision • IVF Coverage to support family building needs • GAP Insurance • Basic Life and AD&D Coverage • Short- and Long-Term Disability • Optional AFLAC Supplemental Policies • Employee Assistance Program (EAP) • Flexible Spending & Health Savings Account