Senior Marketing Manager – IVF Technologies

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Vitrolife Group

WebsiteLinkedInAll Job Openings

1001 - 5000 employees

Founded 1994

🏥 Healthcare

💼 Consulting

📦 Logistics

Healthcare • Consulting • Logistics

Vitrolife Group is a global provider of medical devices and genetic testing solutions focused on reproductive health. With a commitment to innovation in reproductive health, Vitrolife delivers a premium portfolio of products and services covering the entire reproductive journey, primarily aimed at IVF clinics. Their offerings include consumables, advanced technologies, and a comprehensive genetic testing portfolio designed to support and improve treatment outcomes and help achieve the dream of having a healthy baby. They have also expanded their capabilities with the acquisition of eFertility to transform and digitalize the IVF clinic management process, emphasizing standardized and efficient workflows.

📋 Description

• Develop and execute marketing strategies for IVF capital equipment platforms, including incubators, electronic witnessing systems, and automation solutions • Conduct market analysis covering segment size, growth trends, adoption curves, and competitive landscape • Translate technical capabilities into differentiated value propositions • Build annual marketing plans, budgets, and forecasts aligned to revenue and market share objectives • Create brochures, technical guides, white papers, case studies, digital assets, training materials, demo scripts, and competitive positioning tools • Manage website content, SEO, SEM, and lead generation campaigns • Collaborate with sales on training, tools, competitive frameworks, launch kits, and commercial playbooks • Support ASRM, trade shows, workshops, and symposia, including booth strategy and key opinion leader engagement • Strengthen field marketing and distributor enablement programs • Conduct customer interviews, surveys, and advisory boards with embryologists, physicians, lab leaders, and biomedical engineers • Analyze customer data, utilization, downtime, purchasing cycles, and service performance trends • Lead product launch strategy and execution across multiple channels • Align cross-functional teams on launch timelines, messaging, training, and content development • Track launch performance and optimize campaigns using data and market feedback • Monitor product performance, market share, pipeline growth, pricing trends, procurement cycles, reimbursement considerations, and competitive dynamics • Report on lead generation, funnel progression, and campaign return on investment

🎯 Requirements

• Bachelor’s degree in Marketing, Life Sciences, or a related technical field, or equivalent experience in an IVF environment • 5 to 8 years of commercial experience in medical device capital equipment, life sciences instrumentation, or laboratory systems • Strong communication, collaboration, and leadership skills • Experience working with embryology key opinion leaders or clinical education teams preferred • Familiarity with CRM systems such as Salesforce, marketing automation tools, and analytics platforms preferred • Ability to translate scientific or technical concepts into compelling commercial messaging • Successful passing of a background check • Must verify identity and eligibility to work in the United States

🏖️ Benefits

• Paid Time Off and 10 Paid Holidays • 401(k) with Employer Match • Medical, Dental, Vision • IVF Coverage to support family building needs • GAP Insurance • Basic Life and AD&D Coverage • Short- and Long-Term Disability • Optional AFLAC Supplemental Policies • Employee Assistance Program (EAP) • Flexible Spending & Health Savings Account