Field Marketing Manager

November 20

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Vonage

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Telecommunications • SaaS • Artificial Intelligence

Vonage is a global leader in communications services, offering a robust suite of tools including Communications APIs, Unified Communications, and Contact Centers solutions. The company empowers businesses to reach and engage customers across various channels such as messaging, voice, and video, facilitating superior customer experiences. Vonage integrates advanced technologies like AI and automation to enhance operational efficiency and customer satisfaction, supporting industries ranging from healthcare to retail with tailored communications solutions. As a testament to its capabilities, Vonage is consistently recognized as a leader in Communications Platform as a Service (CPaaS).

1001 - 5000 employees

Founded 2001

📡 Telecommunications

☁️ SaaS

🤖 Artificial Intelligence

💰 $225M Post-IPO Debt on 2014-08

📋 Description

• Develop marketing plans in conjunction with the Senior Field Manager and Sales Leaders, ensuring alignment with sales priorities, goals, and relevant ABM campaigns. • Collaborate closely with sales, leveraging tools like 6Sense to create targeted account lists and execute ABM tactics that support opportunity development. • Plan and execute events, including industry trade shows, C-Suite level roundtables, networking experiences, and webinars, to engage & expand ABM accounts. • Collaborate with Product Marketing and Content teams to create materials for events, webinars, emails, and other campaigns to position the company as a thought leader. • Drive direct marketing efforts for account door openers, including prospecting, nurturing, account navigation, opportunity development, and deal support. • Innovate and test new approaches for reaching & engaging ABM accounts. • Track and forecast performance and maintain up-to-date planning documents. • Manage budgets, marketing resources, vendors and agencies to ensure efficient and effective execution. This includes hosting 1:1 meetings with vendors to drive engagement in ABM accounts.

🎯 Requirements

• Experience in field marketing, partner marketing, ABM, events, localized campaigns, and account engagement. • Marketing experience in SaaS B2B, software, or high-tech environments. • Experience collaborating closely with Sales teams and fostering strong relationships. • Critical thinker with a data-driven, metrics-focused, results-oriented approach. • Proficient in ABM tools like 6Sense and integrated marketing capabilities. • Strong project management skills, adaptability to fast-changing environments, and dedication to excellence. • Positive, agile, and collaborative team player who works seamlessly with Sales and Centers of Excellence. • High-performance mindset, open-mindedness, and willingness to go the extra mile to achieve goals.

🏖️ Benefits

• Sponsorship is not available. • Legal authorization to work in the USA is required. We are unable to sponsor individuals for employment visas, now or in the future, for this job opening.