Social Media Coordinator

November 27

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Waking Up

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Wellness • B2C

Waking Up is a meditation and mindfulness app created by neuroscientist and author Sam Harris. It offers users guided meditations and lessons on mindfulness, incorporating both ancient wisdom and modern science. The app also features lessons and conversations on topics such as Stoicism, effective altruism, and psychedelic research. Waking Up aims to provide a comprehensive meditation practice while striving to alleviate human suffering, donating a portion of profits to various effective charities. The app includes contributions from renowned teachers and scholars, offering a curated library of resources for individuals seeking a deeper understanding of their mind and meditation practice.

11 - 50 employees

🧘 Wellness

👥 B2C

📋 Description

• Post and engage on behalf of the brand with empathy, precision, and consistency. • Translate creative direction and app content into platform-native storytelling. • Bring our community to life by fostering conversation, reflection, and curiosity. • Support brand campaigns and partnerships by amplifying them across social. • Keep a pulse on trends and opportunities that align with our mission and voice. • Publish and schedule approved content across Instagram, YouTube, TikTok, and LinkedIn using provided assets and copy guidelines. • Ensure every post aligns with Waking Up’s tone, design, and brand guidelines. • Monitor comments, messages, and mentions daily, engaging thoughtfully with followers and creators. • Identify and flag community moments, trends, or relevant conversations that align with our brand values. • Respond to user questions and reflections in a way that deepens trust and curiosity. • Proactively comment and engage on relevant creator and partner content to grow visibility. • Help foster a sense of belonging and dialogue around mindfulness, wisdom, and practice. • Support community activations (e.g., reposts, Q&As, live sessions) as directed by the creative team. • Assist in drafting captions, selecting clips, and preparing posts based on direction from the creative and brand teams. • Organize and maintain our social content library and posting calendar. • Support in sourcing and curating UGC or creator-style content to bring authenticity to our feed. • Track weekly engagement metrics (saves, shares, reach, follower growth) and flag what’s resonating. • Surface community feedback, recurring themes, and opportunities for deeper connection.

🎯 Requirements

• 3–5 years in social media coordination and community management (ideally within a purpose-driven, wellness, or educational brand) • Deep familiarity with social platforms and trends — especially Instagram, TikTok, and YouTube Shorts • Strong writing skills and ability to adapt tone to a mindful, intelligent brand voice • Organized, dependable, and responsive communicator • Curious, emotionally intelligent, and aligned with the Waking Up ethos