Lifecycle Marketing Manager, CRM

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November 25

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Wand

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Artificial Intelligence • B2C • SaaS

Wand is a mobile-first AI-powered drawing and illustration app designed for iPhone and iPad that lets artists sketch, render, edit, recolor, and apply styles in seconds using on-device and private models. Built by artists for artists, Wand offers multi-layer support, a custom brush engine, preloaded style libraries, dataset storage, and features like regional iterative editing, transparent PNG export, and Apple Pencil optimization to streamline creative workflows. It emphasizes privacy for custom models, collaboration and learning tools for students and professionals, and desktop browser support for color editing.

1 - 10 employees

🤖 Artificial Intelligence

👥 B2C

☁️ SaaS

📋 Description

• Own Wand’s lifecycle marketing strategy across email, in app notifications, push notifications, and onsite conversion experiences • Develop segmentation frameworks that tailor messaging to player behavior, intent, and game context • Design and run experiments across messaging, timing, sequencing, and channel mix to improve activation, conversion, and retention • Build onboarding, education, and re engagement flows that help users understand and get value from Wand • Partner with product and data to identify friction points in the user journey and craft messaging that removes obstacles or improves clarity • Collaborate with creative operations to produce assets and templates that support rapid testing • Manage CRO for wand.com, improving conversion on key pages and touchpoints • Define success metrics, build dashboards, and track performance across all lifecycle programs • Maintain a rigorous testing roadmap and communicate insights and results to cross functional partners • Help shape the long term lifecycle strategy and build the foundations of a scalable CRM function

🎯 Requirements

• 4–7 years of experience in CRM, lifecycle marketing, retention, or related roles in a fast paced consumer or gaming environment • Deep experience with segmentation, user cohorts, and behavioral triggers • Strong experimentation mindset with a track record of running structured A/B and multivariate tests • Proficiency with lifecycle tools such as Customer.io, Braze, Iterable, or similar • Solid understanding of email best practices, deliverability, and messaging frameworks • Strong analytical instincts and comfort interpreting data, even if you are not a technical analyst • Experience with onsite CRO, including landing page optimization and simple funnel analysis • Ability to operate autonomously, manage multiple priorities, and drive measurable impact • Clear communication skills and the ability to turn insights into actionable strategy

🏖️ Benefits

• Competitive salary • Remote work environment with flexible hours • Opportunity to shape lifecycle strategy at a high impact stage • Access to advanced tools and analytics • Clear career progression as the team scales • Work on a product used by millions of gamers