Performance Marketing Lead

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Warp

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Warp's cloud hosted video platform makes managing and publishing videos easier than ever. Our system accepts videos directly from your website or through our console either by upload or webcam recording. Your videos are then processed immediately using our exclusive auto-scaling, unlimited capacity conversion cluster. Once processed for the web, they will be ready for publishing – even automatically if you'd like. All of our products are built on top of the power Warp Video Platform giving you the best possible quality, performance, and scalability. For user submitted video content, news websites, webcam recording video blogs, and everything inbetween, Warp's Video Platform is the answer.

2 - 10 employees

📋 Description

• Define the acquisition approach across both self-serve (PLG) and enterprise, responsible for driving top-of-funnel acquisition and monetization/pipeline. • Set strategy around channel mix, activation loops, audience targeting, and scaling budget. • Prioritize opportunities based on retention, efficiency, and path to profitable growth. • Lead paid and performance channels from hypothesis to execution. • Build and iterate A/B test frameworks, campaign planning, targeting strategy, creative testing, and channel optimization. • Own measurement of CAC, ROI, payback performance, and confidence-building around ROAS/payback models for scaled spend. • Build persistent, personalized user journeys for self serve and enterprise users segmented by role, usage, and intent. • Design scaled activation and retention paths across email, push, and in-product messaging. • For enterprise, guide accounts toward SQLs through targeted nurture, product signal mining, and pipeline-aware triggers. • Own Warp’s web surfaces – homepage, landing pages, product pages, etc – to improve discoverability and conversion. • Lead A/B experiments with Product and Design, improving conversion, activation, and engagement without sacrificing efficiency. • Manage and optimize core platforms, including Customer.io, HubSpot, Framer, etc to improve personalization, predictive targeting, and performance. • Maintain clean taxonomy, triggers, and automation infrastructure that supports agent-first delivery, segmentation, and product signal capture. • Maintain dashboards covering the full funnel (awareness, activation, upgrades, etc) • Surface experiment insights, channel retention, funnel health, and cost efficiency findings to the team. • Lead forecasting, pacing, and execution readouts for both self-serve and enterprise.

🎯 Requirements

• 8+ years of experience in growth roles: performance marketing, demand generation, lifecycle marketing, ideally spanning across consumer/developer and enterprise. • Proven success managing self serve and enterprise acquisition, activation, and monetization. • Strong analytical skills: with deep experience in segmentation, attribution, cohort analysis, funnel modeling and experimentation frameworks. • Proven track record improving conversion and activation on large-audience web properties. • Hands-on experience setting up tracking, events, and lifecycle/CRM systems for precise funnel measurement. • Excellent written and verbal communication skills, with the ability to translate technical concepts into compelling messages for developers. • You are willing to roll up your sleeves to do all things necessary to make an early-stage startup successful.

🏖️ Benefits

• Competitive Salary & Meaningful Equity – we will stretch to get the right talent on board • Full Medical, Dental, and Vision Benefits for employees (80% coverage for dependents) • Flexible remote-first culture, with optional office spaces in NYC and SF for folks who want to work together IRL • Pre-tax FSA Health Savings Plan • Pre-tax Commuter Benefit • 20-days of Paid Time Off • Unlimited Sick Time Off • 12 US Holidays • 16 weeks of paid Parental Leave for both birthing and non-birthing parents • Twice-a-year company retreats • Monthly gym and internet stipend • Guideline 401(k) • Complimentary OneMedical membership