Marketing Specialist

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November 12

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WATI

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Artificial Intelligence • API • SaaS

WATI is a company that provides a communication platform leveraging the WhatsApp Business API to enhance marketing, sales, service, and customer support automation. By integrating various functionalities such as chatbots and analytics, WATI assists businesses in scaling customer interactions efficiently. Its services include managing conversations, providing personalized content, and connecting businesses with their audience through WhatsApp, Facebook, and Instagram, making it a robust solution for companies aiming to improve customer engagement and operational efficiency across digital channels.

11 - 50 employees

Founded 2021

🤖 Artificial Intelligence

🔌 API

☁️ SaaS

📋 Description

• Develop and execute lead generation campaigns that deliver qualified leads for the sales team. • Manage agency partners for Google, Meta, and other paid media channels to ensure optimal campaign performance and ROI. • Implement accurate tracking and channel attribution to measure and optimize marketing effectiveness. • Partner with SEO agencies to improve rankings and visibility for key search terms. • Create and localize high-value content — such as customer case studies and thought leadership pieces — that drive engagement and strengthen brand authority. • Plan and execute regional events, webinars, and partner activations that enhance brand visibility and pipeline growth. • Manage logistics, budgets, and local collaborations to ensure smooth and impactful event delivery. • Support regional brand-building initiatives and ensure consistent brand messaging across all touchpoints. • Gather and analyze customer insights and market trends to inform go-to-market strategies.

🎯 Requirements

• Bachelor’s degree in Marketing, Business, Communications, or a related field. • 4+ years of marketing experience, ideally with exposure to both digital and field marketing in the Iberia region. • Proven success managing paid media, SEO initiatives, and event marketing programs. • Strong analytical skills and familiarity with marketing attribution tools and CRM systems. • Excellent organizational, communication, and project management skills. • Fluency in Spanish and English is mandatory. Portuguese proficiency is a strong plus. • Self-motivated, creative, and data-driven — able to thrive in a fast-paced, high-growth SaaS environment.