Product Marketing Manager

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Wave HQ

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Finance • Fintech • SaaS

Wave HQ is a financial services company that provides a suite of money management tools designed to help small business owners. The platform offers features such as invoicing, online payments, accounting, and payroll, all in one integrated system. Wave HQ aims to simplify the financial management process for small business owners, enabling them to manage invoices, track income and expenses, and process payroll efficiently. The company is targeted towards freelancers, contractors, consultants, and self-employed entrepreneurs, providing them with a user-friendly dashboard and access to bookkeeping, accounting, and payroll coaching.

201 - 500 employees

Founded 2010

💸 Finance

💳 Fintech

☁️ SaaS

📋 Description

• Lead the GTM process for new products, features, and enhancements—developing strategies, messaging, and launch plans that drive acquisition and activation. • Partner with Product and Growth teams to identify launch readiness, define success metrics, and orchestrate in-product and outbound campaigns. • Build lifecycle journeys and product education experiences that guide users from first value to revenue-generating actions like pro tier subscription, payments setup or payroll activation. • Create in-product messaging, onboarding flows, and engagement content that drive usage milestones and unlock Pro-tier conversion. • Surface customer insights, use cases, and usage patterns that shape positioning, roadmap decisions, and content. • Own competitive intelligence and collaborate cross-functionally to bring market context to Product, Sales, and Strategy. • Develop enablement materials (messaging guides, demos, FAQ) for Customer-facing and Support teams. • Partner with Brand, Content, and Growth to bring differentiated stories to life across web, product, lifecycle, and performance assets.

🎯 Requirements

• 5+ years of product marketing experience within SaaS, ideally in a product-led model. • Love interpreting customer behavior and translating insights into compelling value propositions and user experiences. • Have a knack for working across teams—from Product to Brand to Lifecycle—and bringing people together to execute with clarity and purpose. • Are equally comfortable diving into data dashboards and crafting messaging that inspires action from entrepreneurial audiences. • Are energized by working in a fast-paced environment where creativity, curiosity, and experimentation are valued.

🏖️ Benefits

• Inclusive and accessible candidate experience • Accommodations during recruitment process