Channel Marketing Manager, Commercial

🕒 October 13

🇺🇸 United States – Remote

⏰ Full Time

🟡 Mid-level

🟠 Senior

🎡 Marketing

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Logo of WD-40 Company

WD-40 Company

501 - 1000 employees

Founded 1953

💼 Consulting

📦 Logistics

🏭 Manufacturing

Consulting • Logistics • Manufacturing

WD-40 Company is a global manufacturer and distributor of maintenance products, known primarily for its multi-use product WD-40, which is used as a lubricant, rust preventative, and cleaner. The company markets a range of products under various brand names aimed at solving problems in the areas of maintenance and repair for both professional and household applications. WD-40 Company not only focuses on the efficacy of their products but also emphasizes sustainability and corporate responsibility in its operations.

📋 Description

• Partner with sales and commercial leadership to develop and execute channel marketing strategies driving sell-in and pull-through with distributor and wholesale customers across industrial and automotive markets • Build co-marketing programs with distributor partners, including MDF/A&P investment planning, trade promotions, and joint business planning • Develop the financial rationale behind channel programs by modeling performance, building the business case, and tracking results • Collaborate across product marketing, pricing, commercial operations, and marketing communications to turn business priorities into executable channel initiatives • Adapt when the strategy changes

🎯 Requirements

• 5–8 years of B2B channel marketing experience with direct ownership of distributor or wholesale relationships on the manufacturer side • Experience in product-based B2B distribution or wholesale channels • Strong financial and business acumen • Bachelor’s degree in marketing, business, or related field • MBA welcomed • Up to 25% travel

🏖️ Benefits

• Contributions are acknowledged and rewarded • Values-aligned organization • Learning-based culture • Inclusive culture where individuals are recognized, valued, respected, and experience a sense of belonging • Up to 25% travel

Apply Now

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