Director, Media Planning

Job not on LinkedIn

November 18

🍂 Massachusetts – Remote

Although this job is listed in Massachusetts, this company may be open to hiring remote in other states.

💵 $65 - $70 / hour

⏳ Contract/Temporary

🔴 Lead

👔 Director

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We Are Rosie

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Marketing • Recruitment • B2B

We Are Rosie is a company that provides flexible marketing solutions, connecting top marketing talent to brands and organizations in need. They specialize in rapidly sourcing and deploying expert marketing teams that can be embedded into organizations to manage projects or to work on specific deliverables. We Are Rosie offers customized strategy and consulting solutions across various marketing specialties, including Media, Creative, Marketing & Brand Strategy, and more. Their model emphasizes inclusion, offering opportunities to diverse backgrounds and focuses on solving marketing challenges with strategic expertise and vetted talent, all while operating with flexibility in engagement types (e. g. , part-time, full-time, contract).

11 - 50 employees

🎯 Recruiter

🤝 B2B

💰 Private Equity Round on 2021-12

📋 Description

• Develop comprehensive, multi-channel media strategies that address higher education recruitment challenges, including declining enrollment trends, changing demographics, and increased competition • Lead the development of audience targeting approaches specific to prospective students, parents, guidance counselors, and transfer students across the enrollment funnel • Translate institutional enrollment goals and marketing objectives into actionable media plans with clear KPIs tied to inquiry generation, application completion, and yield • Present and defend media recommendations to client stakeholders, including admissions leadership and marketing teams • Introduce innovative media tactics and emerging platforms relevant to reaching Gen Z and millennial audiences • Direct workflow and mentor junior planning team members while maintaining individual contributor responsibilities • Manage planning budgets ranging from $500K-$5M+ across traditional and digital channels • Ensure team accountability for accurate budget tracking, pacing, and stewardship throughout recruitment cycles (early awareness through enrollment periods) • Act as final checkpoint for all media documents, flowcharts, authorizations, and buying guidelines • Serve as primary planning contact for higher ed client, maintaining deep knowledge of institutional priorities, competitive landscape, and enrollment challenges • Build and maintain relationships with media vendors specializing in education marketing (Spotify for Education, Snapchat Campus Stories, College Board, etc.) • Foster strong internal collaboration between planning, buying, creative, and analytics teams • Stay current on higher education marketing trends, regulations (FERPA, data privacy), and best practices

🎯 Requirements

• 5-7 years of media planning experience, with at least 2 years in higher education, education technology, or youth-focused marketing • Proven expertise developing integrated campaigns across: Video (Linear TV, CTV, OLV including YouTube and TikTok), Audio (Streaming, Podcast, Terrestrial Radio), Digital Display (Programmatic, Partnership), Social Media (Meta, Snapchat, TikTok), Search (Google, Bing), and Out-of-Home/DOOH • Advanced proficiency with media research and planning tools: Nielsen (TV measurement), MRI-Simmons, Comscore, Telmar, Strata • Demonstrated ability to analyze syndicated research and draw insights relevant to student audience behaviors • Experience presenting to C-level stakeholders and defending strategic recommendations • Strong understanding of enrollment marketing metrics and attribution modeling • Deep knowledge of Gen Z media consumption habits and emerging platforms • Experience navigating higher education recruitment cycles and key enrollment periods (National College Decision Day, FAFSA deadlines, etc.) • Strategic thinking that balances brand building with performance-driven recruitment goals • Ability to work within complex approval processes common in higher education institutions • Track record of managing media during competitive pressure periods (application season, yield season)