Email Marketing, CRM Integration Specialist

Job not on LinkedIn

November 27

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We Are Rosie

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Marketing • Recruitment • B2B

We Are Rosie is a company that provides flexible marketing solutions, connecting top marketing talent to brands and organizations in need. They specialize in rapidly sourcing and deploying expert marketing teams that can be embedded into organizations to manage projects or to work on specific deliverables. We Are Rosie offers customized strategy and consulting solutions across various marketing specialties, including Media, Creative, Marketing & Brand Strategy, and more. Their model emphasizes inclusion, offering opportunities to diverse backgrounds and focuses on solving marketing challenges with strategic expertise and vetted talent, all while operating with flexibility in engagement types (e. g. , part-time, full-time, contract).

11 - 50 employees

🎯 Recruiter

🤝 B2B

💰 Private Equity Round on 2021-12

📋 Description

• Lead end-to-end email campaign management including strategy, design (using existing templates), production, copy-editing, distribution, and reporting • Design and build a variety of emails—from conversion-focused sales campaigns to season announcements, event reminders, donor communications, and audience engagement • Utilize Tessitura (CRM) to pull lists, segment audiences, and track performance; execute campaigns through Wordfly (email platform) • Ensure impeccable standards in grammar, style, and brand alignment across all campaigns • Coordinate multiple campaigns simultaneously while meeting strict deadlines aligned with performance schedules and sales initiatives • Collaborate closely with Marketing, Box Office, Advancement, and PR teams to coordinate messaging and timing • Track and report on key metrics including open rates, CTR, and conversions, delivering regular campaign summaries • Test deliverability across devices and email clients to optimize performance • Maintain brand stewardship, crafting emails that embody the brand's unique voice and visual identity • Work with audience segments including subscribers, single ticket buyers, and prospects • Collaborate with freelance copywriters, designers, photographers, and external vendors • Document all processes you establish as new SOPs are developed

🎯 Requirements

• 3+ years of digital marketing experience with strong email marketing expertise • Proficiency with email marketing platforms (Tessitura and Wordfly experience highly preferred; Mailchimp or Klaviyo experience also valuable) • Experience with CRM tools that have integrated email marketing capabilities • Proven track record managing multiple email campaigns targeting different audiences • Strong copy-editing and proofreading skills with meticulous attention to grammar, messaging, and clarity • Analytical mindset with ability to track metrics and optimize for higher conversion rates • Knowledge of email deliverability testing across devices and clients • Experience with clients or organizations that have a ticket sales component (bonus) • Familiarity with Asana for project management tracking (helpful but not required) • Process-driven approach with ability to create and follow SOPs • Performing arts or adjacent industry experience is a bonus • Resourceful, tenacious, and resilient with a sense of humor • Passion for supporting team success.