VP of Marketing

Job not on LinkedIn

September 21

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We Are Working

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B2B • HR Tech • Productivity

We Are Working is a virtual assistant service dedicated to helping small businesses, entrepreneurs, and professional firms enhance their productivity and profitability. By offering specialized support in administrative tasks, marketing, sales, bookkeeping, research, and recruitment, We Are Working enables clients to focus on their core business activities without being overwhelmed by everyday tasks. Their team of vetted virtual assistants, equipped with the skills needed to manage various workloads, ensures efficient execution of tasks, ultimately allowing clients to win back time and improve their overall workflow.

11 - 50 employees

Founded 2019

🤝 B2B

👥 HR Tech

⚡ Productivity

📋 Description

• Formulate and execute a comprehensive marketing plan to expand client base, increase brand awareness, and generate qualified leads • Develop and execute a marketing strategy aligned with business goals to drive lead generation in B2C or B2B markets • Position unique value proposition emphasizing virtual assistant workflows, backup support, and uninterrupted service delivery • Lead digital marketing channels: SEO, PPC, content marketing, social media, and email campaigns • Identify and analyze customer acquisition channels and optimize efforts for maximum ROI on a tight budget • Research and tailor campaigns for the US market to resonate with target audiences and industry trends • Collaborate with internal stakeholders to create engaging marketing content for campaigns, websites, and sales materials • Monitor and analyze marketing performance, providing actionable insights to improve campaign effectiveness • Build and oversee marketing tools, platforms, and automation systems to optimize lead generation and nurturing • Stay up-to-date with marketing trends, tools, and technologies to identify innovative growth strategies

🎯 Requirements

• Work Experience: 4-5 years (listed) • 5+ years of experience in B2C/B2B marketing (desired) • Strong experience in digital marketing, including SEO, paid advertising (Google Ads, LinkedIn Ads), content creation, and email marketing • Ability to work within budget constraints and maximize marketing ROI • Excellent understanding of the B2C and B2B customer journey and ability to design campaigns that drive engagement and conversions • Proficiency in marketing tools and platforms (HubSpot, MailChimp, Google Analytics, CRM tools) • Strong analytical skills with experience in performance tracking, reporting, and data-driven decision-making • Exceptional leadership, communication, and project management skills • Knowledge of workflow optimization, remote work solutions, or VA services (strong plus) • Ability to work independently in a remote environment with a mandatory 5-hour overlap during EST business hours • ENGLISH – Fluent (must comprehend and communicate both written and verbally)