Director, Demand Generation

November 24

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Webflow

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SaaS • Web 3 • eCommerce

Webflow is a company that provides a visual web development platform to design and build professional websites without code. It enables designers to create and customize websites using a drag-and-drop interface and a powerful CMS, generating clean, production-ready code in the process. Webflow caters to web designers, developers, and businesses looking to streamline their web development process and improve collaboration between teams. Its platform is suited to creating responsive websites tailored to mobile, tablet, and desktop devices, offering a comprehensive solution for users needing creative and technical flexibility in web design.

501 - 1000 employees

Founded 2013

☁️ SaaS

🌐 Web 3

🛍️ eCommerce

💰 $120M Series C on 2022-03

📋 Description

• Lead Generation Strategy: Develop and execute demand generation strategies to create consistent, high-quality pipeline growth for the sales team targeting mid-market and enterprise customers. • Develop and Execute Multi-Channel Campaigns: Design and implement integrated marketing campaigns across various digital channels such as email, paid media, social media, and SEO. • Optimize Channel Performance: Continuously analyze and refine channel strategies, leveraging data to enhance performance and maximize ROI across all digital touchpoints. • Campaign Ownership: Oversee and implement multi-channel campaigns across digital, email, webinars, events, content syndication, and ABM to drive engagement and sales-qualified leads. • Innovate with Emerging Channels: Stay current on digital marketing trends and identify opportunities to integrate new platforms or technologies into the overall strategy. • Sales Collaboration: Partner with sales leadership to ensure marketing programs are aligned with sales goals, deliver qualified leads, and improve lead-to-close conversion rates. • Analytics & Reporting: Own the reporting and analytics for all demand generation efforts, focusing on ROI, pipeline contribution, and lead conversion rates. Present insights and actionable recommendations to senior leadership. • Funnel Optimization: Continuously optimize the demand generation funnel by testing new channels, refining messaging, and adjusting targeting to improve performance at every stage of the buyer journey. • Marketing Technology: Leverage marketing automation tools (e.g., HubSpot, Marketo, Salesforce) to track, measure, and report on the effectiveness of demand generation campaigns. • ABM Initiatives: Build out and scale Account-Based Marketing (ABM) strategies, working closely with sales to personalize outreach and engagement for high-value target accounts. • Team Leadership: Build, lead, and mentor a high-performing demand generation team, ensuring alignment with cross-functional teams such as Sales, Customer Success, & Marketing.

🎯 Requirements

• BS / BA college degree or relevant experience • 8+ years of B2B demand generation experience, with a strong focus on mid-market and enterprise segments. • Proven success in building and executing sales-aligned demand gen strategies that deliver revenue growth. • Experience with ABM, multi-channel campaigns, and marketing to sales collaboration. • Expertise in marketing automation platforms (HubSpot, Marketo, or similar) and CRM tools (Salesforce preferred). • Strong understanding of data-driven marketing, funnel metrics, and ROI analysis. • Experience leading teams, with a track record of scaling demand generation functions in fast-growing environments. • Excellent communication skills with the ability to influence cross-functional teams and present results to senior executives. • A curiosity and openness to growth — actively building fluency in emerging technologies like AI to unlock creativity, accelerate progress, and amplify impact.

🏖️ Benefits

• Ownership in what you help build. Every permanent Webflower receives equity (RSUs) in our growing, privately held company. • Health coverage that actually covers you. Comprehensive medical, dental, and vision plans for full-time employees and their dependents, with Webflow covering most premiums. • Support for every stage of family life. 12 weeks of paid parental leave for all parents and 6+ weeks of additional paid leave for birthing parents. Plus inclusive care for family planning, menopause, and midlife transitions. • Time off that’s actually off. Flexible vacation, paid holidays, and a sabbatical program to help you recharge and come back inspired. • Wellness for the whole you. Access to mental health resources, therapy and coaching. • Invest in your future. A 401(k) with 100% employer match (up to $6,000/year) in the U.S., and support for retirement savings globally. • Monthly stipends that flex with your life. Localized support for work and wellness expenses — from Wi-Fi to workouts. • Bonus for building together. All full-time, permanent, non-commission employees are eligible for our annual WIN bonus program.