Content Marketing Specialist

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3 days ago

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Weekday (YC W21)

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Human Resources • SaaS • Recruitment

Weekday is a modern recruitment platform that combines AI technologies with a vast database of potential candidates, aiming to streamline the hiring process for companies in India. They offer various services, including a proactive outreach approach that helps employers connect with top talent, as well as tools for candidates to easily apply for jobs. Weekday's emphasis on candidate engagement through multiple channels, including email, WhatsApp, and phone calls, sets it apart in the competitive landscape of recruitment agencies.

11 - 50 employees

Founded 2021

☁️ SaaS

🎯 Recruiter

📋 Description

• Develop and execute a content strategy aligned with the product roadmap, user journey, and marketing objectives. • Ideate and produce content across the full funnel (TOFU → MOFU → BOFU → Adoption → Retention). • Analyze competitors, trends, and audience insights to identify new opportunities and content gaps. • Produce high-quality, research-backed content including: • Blogs & thought leadership articles • Product explainers and feature guides • Case studies and customer success stories • Email sequences and lifecycle content • Social media and LinkedIn posts • Website copy and landing pages • Long-form and short-form educational content • Ensure consistency in tone, clarity, and brand voice across all touchpoints. • Partner with product and engineering teams to understand features deeply. • Simplify complex concepts into engaging, conversion-oriented content. • Create product demos, use cases, feature launch content, and how-to guides. • Produce SEO-optimized content that improves organic traffic and search visibility. • Conduct keyword research and build topic clusters aligned with positioning. • Collaborate with SEO specialists for planning, on-page optimization, and audits. • Manage content distribution across channels including LinkedIn, blogs, communities, newsletters, and email. • Work closely with design, social, and growth teams to repurpose content. • Track performance metrics and continuously optimize output. • Measure effectiveness using tools like GA4, Search Console, Ahrefs, HubSpot, etc. • Track KPIs such as traffic growth, conversions, engagement, dwell-time, and retention impact. • Use insights to refine the content strategy and improve performance.

🎯 Requirements

• 2–4 years of experience in content marketing or content strategy, ideally in product, SaaS, or tech. • Exceptional writing, editing, and storytelling skills. • Ability to translate technical information into clear, engaging narratives. • Hands-on SEO and analytics experience. • Comfort working with cross-functional product-led teams. • Proficiency with tools such as Notion, HubSpot, Ahrefs, SEMrush, Canva, Figma, etc. • Strong analytical mindset and a proactive, ownership-driven approach. • Ability to multitask and thrive in a fast-paced environment. • Experience with AI tools (ChatGPT, Jasper, Claude, etc.) (Bonus Skill) • Exposure to product marketing or GTM content (Bonus Skill) • Scriptwriting or experience collaborating with video/design teams (Bonus Skill) • Community or newsletter management (Bonus Skill) • Understanding of PLG (Product-Led Growth) frameworks (Bonus Skill)