PPC Executive

Job not on LinkedIn

November 22

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Weekday (YC W21)

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Human Resources • SaaS • Recruitment

Weekday is a modern recruitment platform that combines AI technologies with a vast database of potential candidates, aiming to streamline the hiring process for companies in India. They offer various services, including a proactive outreach approach that helps employers connect with top talent, as well as tools for candidates to easily apply for jobs. Weekday's emphasis on candidate engagement through multiple channels, including email, WhatsApp, and phone calls, sets it apart in the competitive landscape of recruitment agencies.

11 - 50 employees

Founded 2021

☁️ SaaS

🎯 Recruiter

📋 Description

• Manage and execute PPC campaigns across Google Ads and other paid marketing platforms. • Conduct keyword research and competitor analysis to identify high-performing keywords and opportunities. • Create ad copies, set up targeting options, and configure bidding strategies. • Monitor campaigns daily to track performance and identify areas for improvement. • Optimize campaigns based on CTR, CPC, CPA, Quality Score, and conversion rates. • Perform A/B testing on ads, landing pages, and targeting strategies to improve campaign outcomes. • Track and analyze campaign results using Google Analytics and other reporting tools. • Prepare weekly and monthly performance reports with clear insights and recommendations. • Ensure accurate tracking through UTM parameters, tags, and conversion goals. • Manage budgets and allocate spending effectively to achieve maximum ROI. • Identify growth opportunities across Search, Display, and Video campaigns. • Troubleshoot issues related to tracking, ad disapprovals, or platform errors. • Stay updated with changes in Google Ads policies, algorithm updates, and industry trends. • Collaborate with content, design, and marketing teams to align PPC efforts with overall strategy.

🎯 Requirements

• Minimum 2 years of experience in PPC campaign management and performance marketing. • Strong knowledge of Google Ads, Google Analytics, keyword tools, and audience targeting. • Ability to understand and interpret performance metrics such as CTR, CPC, CPA, ROAS, and Quality Score. • Good analytical skills with a data-driven approach to decision-making. • Strong communication skills with the ability to explain insights clearly. • Ability to manage multiple campaigns and consistently meet performance targets. • Detail-oriented, organized, and comfortable handling reporting and documentation. • Self-motivated with the ability to work independently in a remote environment. • Passion for digital marketing and willingness to stay updated with market trends and tools.