Marketing Automation Specialist

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18 hours ago

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Weekday

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Fashion • Retail • eCommerce

Weekday is your everyday paradox wrapped in denim—unapologetic, unpredictable, and always evolving. Discover our full range of men’s and women’s fashion, from statement Weekday jeans and perfectly imperfect suiting to comfort-first underwear and bold pop culture-inspired graphic prints. Build your wardrobe with Astro jeans and chunky scuba pieces, ideal for creating relaxed yet modern outfits. Explore essential mini and maxi skirts, oversized shirts, short sleeve tops, and lightweight jackets—all available in muted tones and bold seasonal hues. Whether you're styling half-tucked tees or layered looks, Weekday offers statement pieces and versatile basics to fit your mood, your moment, and your everyday, embracing the many true expressions of youth.

501 - 1000 employees

Founded 2002

👗 Fashion

🛒 Retail

🛍️ eCommerce

📋 Description

• Lead end-to-end execution of data-driven marketing programs across customer engagement channels. • Responsible for building automated journeys, audience segmentation, and personalized communications. • Design, build, and optimize automated customer lifecycle journeys. • Develop targeted audience segments and implement dynamic content personalization. • Create and manage automated workflows, triggers, and real-time communications. • Collaborate with cross-functional teams to enhance campaign strategy. • Build responsive email templates and digital assets using HTML/CSS. • Analyze campaign data and measure impact using performance metrics. • Maintain clean and structured customer data for segmentation, reporting, and execution. • Troubleshoot technical issues related to data flows, integrations, and automation logic.

🎯 Requirements

• 5+ years of experience in marketing automation • Strong hands-on experience in advanced marketing automation platforms (Salesforce Marketing Cloud or similar) • Expertise with automation workflows, multi-step journeys, and segmentation frameworks. • Proficiency with personalization scripting (e.g., AMPscript or equivalent). • Solid HTML/CSS skills for template development and responsive email design. • Strong analytical and problem-solving mindset with experience in campaign performance analysis. • Ability to work independently in a fast-paced environment with high attention to detail.