Senior Director, Operations

🕒 May 8

🏄 California – Remote

🏄 California – Remote

💵 $125k - $140k / year

⏰ Full Time

🟠 Senior

⚙️ Operations

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WellBiz Brands, Inc.

WebsiteLinkedInAll Job Openings

51 - 200 employees

Founded 1983

💄 Beauty

🧘 Wellness

Beauty • Wellness • Franchising

WellBiz Brands, Inc. is a category leader in experience-based businesses that aim to change lives. Through five separate franchise brands, including Amazing Lash Studio®, Drybar®, Elements Massage®, Fitness Together®, and Radiant Waxing™, the company operates over 750 locations. WellBiz focuses on franchising growth-oriented consumer brands that offer exceptional service-based experiences, reflecting its core values of fun, ownership, respect, passion, and integrity. The company is dedicated to serving the needs of health and beauty-conscious consumers by providing quality services that enhance their lifestyle and well-being.

📋 Description

• Drive franchisee engagement, operational consistency, and unit-level economic performance across the Drybar system. • Coach franchise owners on revenue growth, profitability, staffing, membership performance, and guest experience. • Lead and develop a team of Directors, Senior Managers, and Managers supporting the Drybar franchise network. • Establish accountability, coaching standards, and operational alignment across the team. • Oversee operational execution of brand initiatives, programs, and strategic priorities. • Partner cross-functionally with internal teams to support successful project management and rollout execution. • Build strong relationships with franchise owners through consistent communication, visibility, and partnership. • Lead operational meetings, webinars, business reviews, and franchisee engagement forums. • Analyze business performance metrics and KPIs to identify opportunities and operational risks. • Drive continuous improvement initiatives that support franchisee success and operational scalability. • Maintain regular travel and field visibility across the Drybar system.

🎯 Requirements

• Bachelor’s degree in Business, Operations, Management, or related field preferred. • 7+ years of franchise operations, multi-unit leadership, or field support experience. • 3+ years of experience leading and developing operational support teams. • Demonstrated experience coaching franchise owners or multi-unit operators on business performance and profitability. • Experience supporting beauty, wellness, retail, hospitality, or service-based franchise systems preferred. • Multi-unit operational leadership experience is strongly preferred • Proven leadership, coaching, and mentoring experience • Strong business and operational acumen with the ability to analyze performance metrics and identify opportunities for growth • Excellent communication and presentation skills, both written and verbal • The ability to prioritize, stay organized, and adapt quickly in a changing environment • Confidence in navigating difficult conversations and influencing others toward action • A collaborative, solutions-oriented mindset with high attention to detail • The ability to remain calm and effective under pressure and tight deadlines • Proficiency with Microsoft Office and general computer applications

🏖️ Benefits

• Flexible time off and holiday schedule • Medical, dental, vision, and life insurance • Health Savings Account • Flexible Spending Account • 401K match • Monthly allowance for spending at WellBiz Brands, Inc. owned brands • Cell Phone reimbursement • Free Employee Assistance Plan