CRM Lifecycle Lead

2 days ago

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Welltech

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Wellness • B2C • SaaS

Welltech is a data-driven company specializing in health and wellness applications. With over 200 million installs, Welltech focuses on developing products geared towards fitness, weight loss, and healthy living, such as the popular apps Muscle Booster and Yoga-Go. The company's offerings are designed to improve the health of millions of people globally and include fitness guides, diet plans, and yoga routines. Welltech emphasizes constant growth and learning, supported by a team of over 700 professionals who work to create reliable, expert-endorsed content. Their products aim to offer comprehensive solutions for fitness and weight management, with a solid foundation in data and analytics.

201 - 500 employees

Founded 2017

🧘 Wellness

👥 B2C

☁️ SaaS

💰 Series A on 2017-12

📋 Description

• Onboarding & Activation: Define, test, and scale strategies that guide new customers through their first days and weeks, ensuring value realization and habit formation • Lifecycle Strategy: Build a roadmap for lifecycle engagement, beginning with onboarding and activation, and expanding into retention, advocacy and reactivation. • Customer Insights: Use app data, journey mapping, and behavioral signals to identify friction points, churn risks, and opportunities for deeper engagement. • Cross-Functional Leadership: Represent lifecycle strategy in senior forums, influencing Product, Analytics, UX/Research, and Growth Marketing roadmaps with customer-first insights. • Engagement Channels: Lead the development of personalized, data-driven engagement across push, in-app messaging, and email to support activation and growth. • Feature Adoption: Partner with Product to accelerate adoption of new features and expand customer value. • Advocacy & Growth: Identify and test opportunities for referrals, cross-sell, upsell, and long-term loyalty programs as the business evolves.

🎯 Requirements

• App Experience: Proven track record ideally 5+ years in lifecycle or CRM roles at app-first or mobile-centric businesses. • Lifecycle Expertise: Deep understanding of onboarding, activation, engagement, and early retention strategies. • Data-Driven Mindset: Strong ability to interpret customer behavior data, apply insights, and leverage tools like CDPs, analytics platforms, and marketing automation. • Channel Mastery: Expertise in mobile-first engagement channels (push, in-app, email, SMS and what’s app). • Hands-On with Marketing Automation: Direct experience configuring, operating, and optimizing campaigns in leading marketing automation platforms. • Cross-Functional Influence: Demonstrated ability to lead senior conversations and align diverse teams around customer engagement priorities. • Strategic & Hands-On: Able to balance high-level strategy with hands-on execution, testing, and iteration.

🏖️ Benefits

• Grow Together: Join a culture that champions both personal and professional growth. Here, you’ll thrive as we learn, evolve, and succeed together. • Lead by Example: No matter your role, your leadership matters. Every team member is empowered to inspire and make an impact. • Results-Driven: We’re all about achieving meaningful outcomes. It’s not just about the effort, but the difference we make every day. • We Are Well-Makers: Be part of a movement that’s creating a healthier, happier world. Together, we make well-being a reality!