Senior CRM Manager

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Welltech

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Wellness • B2C • SaaS

Welltech is a data-driven company specializing in health and wellness applications. With over 200 million installs, Welltech focuses on developing products geared towards fitness, weight loss, and healthy living, such as the popular apps Muscle Booster and Yoga-Go. The company's offerings are designed to improve the health of millions of people globally and include fitness guides, diet plans, and yoga routines. Welltech emphasizes constant growth and learning, supported by a team of over 700 professionals who work to create reliable, expert-endorsed content. Their products aim to offer comprehensive solutions for fitness and weight management, with a solid foundation in data and analytics.

201 - 500 employees

Founded 2017

🧘 Wellness

👥 B2C

☁️ SaaS

💰 Series A on 2017-12

📋 Description

• Own the remarketing strategy for non-converted leads to drive first-time subscriptions and increase LTV. • Build and optimise automated CRM journeys end-to-end, including segmentation, logic, QA, and performance improvements. • Ensure lifecycle messaging aligns with user behaviour and funnel context. • Create high-impact, personalised campaigns that communicate Yoga-Go’s value and address barriers to subscription. • Work closely with the Lifecycle Content Lead on messaging frameworks, creative direction, and value narratives. • Deliver clear content briefs and ensure consistent, segment-specific messaging across all touchpoints. • Lead a robust test-and-learn program across offers, messaging, formats, and creative concepts. • Partner with Analytics to evaluate impact on conversion, rebill, churn, and LTV. • Document insights to continuously refine campaign effectiveness. • Serve as the key CRM partner for Yoga-Go, collaborating with Monetization, Performance Marketing, Product, and Analytics. • Ensure alignment across lifecycle campaigns, paywalls, in-app experiences, and brand guidelines. • Lead bi-weekly performance reviews and share insights, blockers, and next steps. • Analyse monthly KPIs with Analytics, focusing on how content, creative, and messaging drive conversion.

🎯 Requirements

• 5–7 years’ experience in CRM, lifecycle marketing, or marketing automation. • Demonstrated success managing automated lifecycle programs where content and messaging were central to conversion. • Prior experience partnering closely with content, copywriting, or creative roles. • Hands-on experience with Braze, Iterable, or similar ESPs. • Experience in high-growth, product-led or subscription-based companies.

🏖️ Benefits

• Health insurance • Professional development opportunities