Senior Field Marketing Manager

🕒 October 30

❄️ Minnesota – Remote

❄️ Minnesota – Remote

⏰ Full Time

🟠 Senior

🎡 Marketing

👻 Ghost score 12%

What it means: the chance that no one is really hiring for this job.How to read it: 60% or higher means we think this is a ghost. Lower scores are less of a worry.How we score it: age, reposts, open roles vs team size, how fast jobs close, and whether pay is listed.Fine print: an estimate from public data, not a judgment of the company. Real jobs can score high, so treat it as a hint, not a fact.

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West Fraser

WebsiteLinkedInAll Job Openings

10,000+ employees

Founded 1955

🏭 Manufacturing

🏗️ Construction

🤝 B2B

💰 $4.8M Grant - West Fraser Timber on 2015-03

Manufacturing • Construction • B2B

West Fraser is a diversified global wood products company producing renewable building materials. The company makes lumber and engineered wood products (including OSB, plywood, LVL, MDF, particleboard) and pulp, and emphasizes sustainable forestry practices, responsible sourcing, and environmental stewardship. West Fraser operates across more than 50 locations, serves builders and industrial customers worldwide, and highlights a strategy focused on low-cost operations, prudent balance sheet management and reinvesting profits.

📋 Description

• Lead a team of eight field marketing professionals across assigned geographic territories • Set expectations, priorities, and performance objectives aligned with West Fraser’s sales, marketing, customer, and business goals • Conduct one-on-one meetings, performance discussions, field visits, and development planning • Promote a safe, respectful, inclusive, and collaborative work environment • Allocate territories, accounts, projects, and workloads to support market coverage, customer service, and productivity • Oversee regional marketing programs involving pro-dealers, retail accounts, builders, contractors, architects, engineers, and industrial customers • Build and maintain customer relationships through service, follow-up, technical support, and understanding customer needs • Guide promotion of new and existing West Fraser products and ensure accurate product and application messaging • Serve as senior subject matter resource for technical questions, product applications, building-code issues, and customer concerns • Oversee market intelligence and reporting on product usage, construction activity, customer needs, competitive threats, and emerging opportunities • Partner with Sales, Marketing, mill operations, technical resources, Human Resources, and other internal stakeholders • Ensure timely handling of product concerns and claims through documentation, communication, escalation, and coordination • Review team plans, activities, budgets, and results; identify performance gaps and implement corrective actions or continuous-improvement initiatives • Represent West Fraser at customer meetings, industry events, trade associations, conferences, and other market-facing activities • Contribute field perspectives to organizational planning, product strategy, sales initiatives, and marketing programs • Demonstrate sound judgment, integrity, humility, accountability, teamwork, and responsible decision-making

🎯 Requirements

• Bachelor’s degree in a related field or an equivalent combination of education and relevant experience in field marketing, sales, construction, building materials, or the wood products industry • Ten or more years of progressively responsible experience related to home construction, commercial construction, building materials, industrial markets, wood products, field marketing, technical sales, or a closely related industry • Demonstrated experience leading, coaching, and developing employees, including setting expectations, managing performance, and supporting career development • Strong knowledge of construction practices, building materials, building codes, product applications, and the needs of builders, dealers, contractors, and other channel partners • Proven ability to translate organizational objectives into regional plans, team priorities, measurable goals, and consistent field execution • Strong business judgment and ability to analyze market information, customer needs, product usage, performance trends, and competitive threats • Excellent planning, organization, prioritization, and time-management skills • Ability to lead a geographically dispersed team and manage competing demands • Excellent written, verbal, presentation, facilitation, and interpersonal communication skills • Ability to build trust, influence decisions, resolve conflict, and collaborate effectively across functions and organizational levels • Strong technical aptitude and ability to communicate complex product and application information clearly and accurately • Proficiency with Microsoft Outlook, Word, PowerPoint, Excel, Teams, and other systems used for communication, planning, reporting, and performance management • Ability and willingness to travel regularly within the assigned region and to other locations as business needs require • Must be able to travel via car and air when required • Engineering, architecture, building science, construction management, or related professional education or accreditation is an advantage • Advanced knowledge of structural wood products, including OSB, plywood, lumber, and engineered wood products is an advantage • Experience reading and interpreting construction documents, specifications, and applicable building-code requirements is an advantage • Experience developing talent, succession plans, standardized work practices, and measurable continuous-improvement initiatives is an advantage • Experience partnering with sales, marketing, manufacturing, technical, and Human Resources teams in a matrixed organization is an advantage

🏖️ Benefits

• Full-time remote position • Regular travel within the assigned region and to other locations as business needs require • Opportunity to lead, coach, develop, and support a team of eight field marketing professionals • Opportunity for career development and succession planning involvement • Participation in customer meetings, industry events, trade associations, and conferences

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