Social Media Specialist

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Western Digital

WebsiteLinkedInAll Job Openings

10,000+ employees

Founded 1970

🏭 Manufacturing

📦 Logistics

💼 Consulting

💰 $900M Post-IPO Equity on 2023-01

Manufacturing • Logistics • Consulting

Western Digital is a leading manufacturer of data storage solutions, including solid state drives (SSDs), hard drives (HDDs), USB flash drives, and memory cards. The company provides a broad range of products for various uses, such as gaming, video surveillance, and data backup. They also offer solutions for data centers, network-attached storage (NAS), and digital photography. Western Digital is renowned for their innovation in developing storage technologies that meet the needs of both consumers and businesses.

📋 Description

• Shape how Sandisk shows up across social by bringing together creators, communities, and social content in Europe • Own end-to-end creator partnerships, from identifying talent and developing campaign strategies through execution, optimisation and measurement • Build lasting relationships with creators and communities to generate conversation, advocacy and engagement beyond campaign launches • Translate brand priorities into locally relevant, platform-native and commercially impactful social-first programmes • Develop creator and influencer strategies aligned with country and regional priorities • Identify, evaluate and onboard creators across multiple tiers • Build and manage relationships with creators, agencies and talent partners across Europe • Lead campaigns end-to-end, including briefing, contracting, execution, optimisation and reporting • Manage campaign budgets and measure performance against business objectives • Encourage conversation, advocacy and user-generated content beyond campaign launches • Monitor community sentiment, identify potential issues and partner with internal teams when escalation is required • Support community guidelines and engagement frameworks • Partner with creative, brand and marketing teams to develop social-first content strategies • Coordinate creator, brand and community content as one connected ecosystem • Amplify high-performing content through organic and paid channels • Support reactive and culturally relevant content • Monitor creator trends, platform developments and cultural conversations across Europe • Use social listening and AI-enabled tools to identify opportunities, emerging creators and audience insights • Translate insights into recommendations for campaigns and regional social strategy • Share learnings and best practices across local and regional teams • Ensure campaigns comply with brand guidelines, platform policies and advertising regulations • Guide creators and internal stakeholders on disclosure, governance and social best practice • Report to the Senior Manager Social Media - EMEAI

🎯 Requirements

• Experience managing creator partnerships, influencer marketing or social media programmes for consumer brands • Strong understanding and experience of current social platforms and the evolving creator ecosystem • Experience delivering multiple end-to-end creator campaigns, from strategy through execution and reporting • Strong understanding of the European creator landscape • Data-driven mindset with experience measuring campaign performance • Experience managing budgets and delivering measurable business outcomes • Excellent communication, stakeholder management and relationship-building skills • Comfortable working autonomously, bringing new ideas and taking ownership from strategy through execution • Genuine curiosity for internet culture, gaming, creators, emerging platforms and consumer trends • Experience within consumer technology, gaming and lifestyle brands is an advantage • Experience covering live events or gaming activations is a plus • Experience using creative tools such as Canva, Adobe Creative Suite or similar platforms is desirable • Some traveling might be required • Office attendance required twice a month and for important meetings

🏖️ Benefits

• Remote work arrangements • Inclusive environment where every individual can thrive through a sense of belonging, respect and contribution • Opportunities for applicants with disabilities and accommodation support