Director, Product Marketing – Mobility and OTR

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October 23

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WEX

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Transport • Finance • Fintech

WEX is a global commerce platform specializing in various business solutions to address operational challenges. They provide services in managing and mobilizing fleets with their fuel card systems, offering comprehensive fleet management and analytics. Additionally, they focus on business payments solutions that streamline processes across industries, enhancing efficiency and security. WEX is also involved in employee benefits administration, helping organizations effectively manage health and reimbursement accounts. Their diverse range of services caters to numerous sectors, emphasizing innovation, sustainability, and effective solutions for business growth.

5001 - 10000 employees

Founded 1983

🚗 Transport

💸 Finance

💳 Fintech

💰 $310M Post-IPO Debt on 2020-06

📋 Description

• Lead GTM strategy for our fuel card, EV, and telematics offerings—owning everything from positioning and packaging to launch and lifecycle execution. • Build and lead a team of product marketers focused on differentiated messaging, customer insight, and sales enablement excellence. • Define segment-specific value propositions using customer research, data, and validation loops to make our story land and stick. • Equip sales teams to win —developing talk tracks, competitive plays, objection-handling strategies, and high-impact enablement assets. • Own market intelligence and competitive positioning —tracking shifts in buyer behavior, emerging threats, and whitespace opportunities. • Partner cross-functionally with product, sales, marketing, and CX to align GTM strategy with product delivery and revenue goals.

🎯 Requirements

• 10+ years in B2B Product Marketing (not brand or demand gen), ideally with SaaS, fintech, or workflow-driven platforms. • Experience in transportation, fleet, or mobility a strong plus. • Proven track record of leading high-performing PMM teams and developing PMMs into trusted cross-functional leaders. • Obsessed with insight-driven marketing —you use customer research, usage data, and sales feedback to shape your GTM approach. • Deep understanding of the sales motion —you’ve helped close deals, refine sales stages, and improve pipeline velocity. • Experience leveraging AI and automation tools for segmentation, messaging, or enablement workflows. • Strategic thinker who can zoom out to set direction—then zoom in to write the positioning doc or rework the deck. • Analytical, scrappy, and proactive. You make decisions with data, challenge assumptions, and test fast to learn faster.

🏖️ Benefits

• health, dental and vision insurances • retirement savings plan • paid time off • health savings account • flexible spending accounts • life insurance • disability insurance • tuition reimbursement • and more.